With over 500 million registered users, Facebook has become the essential social network platform. A real paradise for brands that have not hesitated to use it to promote their products via the fan page! But no need to be a multinational to have its own page on Facebook! Their creation is free and even SMEs can communicate on Facebook!
What objectives for the Facebook page?
Creating a Facebook page can serve several purposes. In all cases, the company must think carefully about what she wants to do with his Facebook page. Among the most common objectives set by the companies.
Recruiting on Facebook
Some companies do not hesitate to create a page dedicated to HR. They will serve ads for internships and jobs. With more than 5.5 million subscribers in France, Facebook can actually be an important source of recruitment! But beware: Facebook is not particularly oriented industrial relations, unlike Linkedin or Viadeo. Do not use Facebook as one recruitment channel!
Find prospects and partners
Communicating on the activity of your busniess and its needs, you can find prospects from Facebook. Ditto for financial partners who know a little more about your busniess activities.
Perform the day
Searching pages and Facebook groups related to your industry. Facebook can be a useful tool to know the pulse of a sector.
Advertise
Widely disseminating information on the products you sell and news about your busniess ... and let you know. If you feel the need, do not hesitate to create two separate pages: one commercial and the other more institutional.
Develop its "social capital"
"We do not care about money in this new world, what matters is the social capital." In an interview she had given us, and Tara Hunt summed up one of the functions of the social network. Understand, the presence of a busniess on social networks does not necessarily translate into ROI hard currency. Do not expect, therefore, to recover all moneys invested in creating your Facebook page. Tara Hunt, speaks of it Whuffie fact, an ephemeral currency of the future, indexed on three values: the capital sympathy, network and reputation. On his Facebook page, the company works its image and mechanically, working on the image allows to be known prospect or increase the volume of sales. The Facebook page allows the company to converse with customers and prospects. However, this is not necessarily the "volume" of the conversations that the quality of interactions with fans that will enhance the image of the company. Better quality less discussion ... many little qualitative interactions.
How to create your page?
You need to begin to have an active Facebook account from which you will create your or your page (s). Creating a page is free and you can delete it at any time. Visit a fan page and click on "Create my page." Then you arrive on the page creation interface: you must choose a visual to illustrate your page. The display can include your logo and your company name. Attention Facebook will automatically generate a "miniature" from your eye. This miniature appear when you update your status. At the end of the creative process, do not forget to click on "Publish your page" to make it active.
At any time, you can change the structure of your page and add items by clicking on "Edit your page" just below the picture of the page. It is possible to change the page as many times as desired.
Some actions to be implemented by starting a Facebook page:
Enter the field of general information: they will appear in the "info" (contact data, descriptions, URL, etc.) Think tab personalize your page by filling your interests in this part -or those associated with your busniess-: Select this to your favorite Facebook pages -or connexes-, they will become "featured" on the Facebook homepage, and allow visitors to better locate your activities / preferences, etc.
Add administrators to your page, especially if you work in a collaborative mode. To do this, click on "Edit Page" (top left of the page, under your eye) on the page you are an administrator. On the next page, at the bottom of the right column appears a "Directors" window. Click on "Add" and then select a contact from your network that you want to assign administrator rights. He can then animate the page, moderate comments, etc.
Upload Photos: Photos are suitable media for comments and conversations between users. A fortiori if your company has interesting visuals and quality. The downloaded images are displayed at the top of the page, and are an easy way to engage with new fans.
Setting up permissions
The changes also affect the permissions you give to members of your page. You can allow them to comment on your articles, post links, pictures or videos, file notices and messages on the forums. Like any social network, the purpose of Facebook is to be interactive, so it is advisable to allow members to perform these actions. However, if you believe that your busniess is sensitive, you can still restrict certain features. Finally, your administrator status page will allow you to moderate the contributions of each member.
Use a helper application to create
Recently, Facebook applications to guide the user through the creation of a Facebook page. Tigerlily, for example, has launched a platform to support the creation of Facebook page. Once your Facebook account is created, if necessary, just to get on the platform to create Tigerlily page of its busniess. The Tigerlily platform works like a CMS. It allows you to create the visual identity of your page, add widgets (a video player, module frame, or a Twitter feed), access to statistics and create tabs just enough. Tigerlily offers versions "lite", that create one page and install "basic" widgets. The company also offers paid services, logically provided. A French web agency, Big Hub, also created an application designed to help companies manage their page.
What information dissemination, how to communicate?
Once your page is created, you will have to animate and provide regular content to your "fans" (members of your page). To do this, do not hesitate to publish news of your busniess by writing articles or posting links to your site. The publication of photos and videos is welcome to boost your page. Commercial enterprises can put forward their promotions. When an important event, do not hesitate to invite his fans through the "event" feature: they will then receive a personalized invitation.
Facebook is a social networking platform where you create a contact with your fans, too institutional tone is prohibited. Prefer your nearest cordial and relaxed. Do not hesitate to speak directly to members of your page where talking to them when commenting your articles and publications.
How to recruit fans?
Once your page is created, you need to "recruit" fans for your page. To do this, do not hesitate to suggest to your friends on Facebook to become a fan of the page. Communicate as much about the existence of your page outside by inserting a "badge" on your site or by inserting the address of your page in your email signature. Facebook also offers a paid advertising module, payable at the click or the day of advertising.
Some precautions for the animation of the page
Facebook is pretty picky about the rules, regular monitoring the conditions of use of the social network is to perform regularly ... especially as it can change the rules overnight. In general, never use an account that is not linked to an individual to create a busniess page. Facebook prohibits "false profiles" and if you have the idea to create a profile of the type "John Doe Company," it could cost you your page. If a profile causing a page is deleted, it is also. Also prohibits contests on its fan page, without creating a Facebook application that "hosts" the competition. Kiabi example is the cost of this rule and saw his page deleted. The company had decided to hold a contest on his page without going through an application, saw its deleted by Facebook page ... and without notice. Therefore caution.
Programming articles, add administrative levels (roles)
Facebook allows managers to assign a Facebook page for up to 5 different co-director roles with rights more or less extended. The five roles are: Manager (management of administrative roles) - the Cadet, content creator, moderator, advertiser statistical analysis.
The different roles are explained in detail on this page.
Feature programming statutes is available directly from the window of sharing Facebook status icon ("clock"). It is possible to plan the publication of a status 10 minutes to 6 months in advance, for 15-minute intervals between each post.
Since October 2014, Facebook also offers administrators pages to backdate a publication, or save it as a draft (draft).
These features are available in the edit status frame on the page:
- Plan a publication
- Backdating a publication
- Save as draft.
When backdated, a publication can be displayed in the current wireless subscribers or not, depending on the preferences of the administrator. It appears on the page to the selected date. It can be positioned correctly in his post Timeline.
When saved in draft mode, the publication is available in the "activities" of the page. It can be changed later.
source
"Facebook for busniess": a resource room to improve
To guide companies in optimizing their Facebook busniess page, and help shape their social media strategy, the social network launched a dedicated information space, entitled "Facebook for Busniess" (partly available in French, some resources are being translated)
It includes four sections on the various possible marketing actions using Facebook "Pages", "advertising", "sponsored news" and "Platform".
The "Pages" section of this space gives practical advice to start his busniess page, and offers several downloadable tutorials in PDF format (English for now). Topics covered include: organize your social strategy around a Fan Page, use statistical tools to measure the effectiveness of its actions, etc.
The "Advertising" provides general recommendations on targeting prospects, planning advertising campaigns, and offers a guide to optimize the performance thereof.
The "sponsored news" details the process for amplifying the visibility of certain actions (eg a shared its contents page), or certain tools (Page location or application created by the company) to prospects, in relying on its network of subscribers.
The Facebook Platform section explains the value of integrating "social modules" to a corporate Facebook site, or create your own Facebook application.
Finally, the page "Facebook for Busniess" (see here) also offers a guide to "best practices" that cover all Facebook tools, and a page with case studies of companies that have expanded their activities via their Facebook page .
5 points essential to remember
Creating a Facebook page for a busniess is free.
Conditions of use dictated by Facebook evolve over time, see therefore the terms and conditions of the network when in doubt about a particular action (see here). Concerning the information shared on Facebook, a simple principle to remember: they are the property of Facebook when they are published on the platform.
You can delete a page at any time. This action is possible from the section "manage permissions".
All management actions are accessible from the page the button "Edit Page" (top right of the screen), which returns to the management interface (menu settings, manage permissions, general information , profile image, "featured" resources, managing directors, applications, mobile, statistics, help).
Monitoring and moderation: be vigilant when your wall is open to public comments, to the extent that you become the "editorial responsibility" for this space. As such, you are required to remove comments that are not yet with the law (eg defamation). Also design your Facebook wall as a value-added space to make the day trends, competitive intelligence, customer satisfaction, etc.).
What objectives for the Facebook page?
Creating a Facebook page can serve several purposes. In all cases, the company must think carefully about what she wants to do with his Facebook page. Among the most common objectives set by the companies.
Recruiting on Facebook
Some companies do not hesitate to create a page dedicated to HR. They will serve ads for internships and jobs. With more than 5.5 million subscribers in France, Facebook can actually be an important source of recruitment! But beware: Facebook is not particularly oriented industrial relations, unlike Linkedin or Viadeo. Do not use Facebook as one recruitment channel!
Find prospects and partners
Communicating on the activity of your busniess and its needs, you can find prospects from Facebook. Ditto for financial partners who know a little more about your busniess activities.
Perform the day
Searching pages and Facebook groups related to your industry. Facebook can be a useful tool to know the pulse of a sector.
Advertise
Widely disseminating information on the products you sell and news about your busniess ... and let you know. If you feel the need, do not hesitate to create two separate pages: one commercial and the other more institutional.
Develop its "social capital"
"We do not care about money in this new world, what matters is the social capital." In an interview she had given us, and Tara Hunt summed up one of the functions of the social network. Understand, the presence of a busniess on social networks does not necessarily translate into ROI hard currency. Do not expect, therefore, to recover all moneys invested in creating your Facebook page. Tara Hunt, speaks of it Whuffie fact, an ephemeral currency of the future, indexed on three values: the capital sympathy, network and reputation. On his Facebook page, the company works its image and mechanically, working on the image allows to be known prospect or increase the volume of sales. The Facebook page allows the company to converse with customers and prospects. However, this is not necessarily the "volume" of the conversations that the quality of interactions with fans that will enhance the image of the company. Better quality less discussion ... many little qualitative interactions.
How to create your page?
You need to begin to have an active Facebook account from which you will create your or your page (s). Creating a page is free and you can delete it at any time. Visit a fan page and click on "Create my page." Then you arrive on the page creation interface: you must choose a visual to illustrate your page. The display can include your logo and your company name. Attention Facebook will automatically generate a "miniature" from your eye. This miniature appear when you update your status. At the end of the creative process, do not forget to click on "Publish your page" to make it active.
At any time, you can change the structure of your page and add items by clicking on "Edit your page" just below the picture of the page. It is possible to change the page as many times as desired.
Some actions to be implemented by starting a Facebook page:
Enter the field of general information: they will appear in the "info" (contact data, descriptions, URL, etc.) Think tab personalize your page by filling your interests in this part -or those associated with your busniess-: Select this to your favorite Facebook pages -or connexes-, they will become "featured" on the Facebook homepage, and allow visitors to better locate your activities / preferences, etc.
Add administrators to your page, especially if you work in a collaborative mode. To do this, click on "Edit Page" (top left of the page, under your eye) on the page you are an administrator. On the next page, at the bottom of the right column appears a "Directors" window. Click on "Add" and then select a contact from your network that you want to assign administrator rights. He can then animate the page, moderate comments, etc.
Upload Photos: Photos are suitable media for comments and conversations between users. A fortiori if your company has interesting visuals and quality. The downloaded images are displayed at the top of the page, and are an easy way to engage with new fans.
Setting up permissions
The changes also affect the permissions you give to members of your page. You can allow them to comment on your articles, post links, pictures or videos, file notices and messages on the forums. Like any social network, the purpose of Facebook is to be interactive, so it is advisable to allow members to perform these actions. However, if you believe that your busniess is sensitive, you can still restrict certain features. Finally, your administrator status page will allow you to moderate the contributions of each member.
Use a helper application to create
Recently, Facebook applications to guide the user through the creation of a Facebook page. Tigerlily, for example, has launched a platform to support the creation of Facebook page. Once your Facebook account is created, if necessary, just to get on the platform to create Tigerlily page of its busniess. The Tigerlily platform works like a CMS. It allows you to create the visual identity of your page, add widgets (a video player, module frame, or a Twitter feed), access to statistics and create tabs just enough. Tigerlily offers versions "lite", that create one page and install "basic" widgets. The company also offers paid services, logically provided. A French web agency, Big Hub, also created an application designed to help companies manage their page.
What information dissemination, how to communicate?
Once your page is created, you will have to animate and provide regular content to your "fans" (members of your page). To do this, do not hesitate to publish news of your busniess by writing articles or posting links to your site. The publication of photos and videos is welcome to boost your page. Commercial enterprises can put forward their promotions. When an important event, do not hesitate to invite his fans through the "event" feature: they will then receive a personalized invitation.
Facebook is a social networking platform where you create a contact with your fans, too institutional tone is prohibited. Prefer your nearest cordial and relaxed. Do not hesitate to speak directly to members of your page where talking to them when commenting your articles and publications.
How to recruit fans?
Once your page is created, you need to "recruit" fans for your page. To do this, do not hesitate to suggest to your friends on Facebook to become a fan of the page. Communicate as much about the existence of your page outside by inserting a "badge" on your site or by inserting the address of your page in your email signature. Facebook also offers a paid advertising module, payable at the click or the day of advertising.
Some precautions for the animation of the page
Facebook is pretty picky about the rules, regular monitoring the conditions of use of the social network is to perform regularly ... especially as it can change the rules overnight. In general, never use an account that is not linked to an individual to create a busniess page. Facebook prohibits "false profiles" and if you have the idea to create a profile of the type "John Doe Company," it could cost you your page. If a profile causing a page is deleted, it is also. Also prohibits contests on its fan page, without creating a Facebook application that "hosts" the competition. Kiabi example is the cost of this rule and saw his page deleted. The company had decided to hold a contest on his page without going through an application, saw its deleted by Facebook page ... and without notice. Therefore caution.
Programming articles, add administrative levels (roles)
Facebook allows managers to assign a Facebook page for up to 5 different co-director roles with rights more or less extended. The five roles are: Manager (management of administrative roles) - the Cadet, content creator, moderator, advertiser statistical analysis.
The different roles are explained in detail on this page.
Feature programming statutes is available directly from the window of sharing Facebook status icon ("clock"). It is possible to plan the publication of a status 10 minutes to 6 months in advance, for 15-minute intervals between each post.
Since October 2014, Facebook also offers administrators pages to backdate a publication, or save it as a draft (draft).
These features are available in the edit status frame on the page:
- Plan a publication
- Backdating a publication
- Save as draft.
When backdated, a publication can be displayed in the current wireless subscribers or not, depending on the preferences of the administrator. It appears on the page to the selected date. It can be positioned correctly in his post Timeline.
When saved in draft mode, the publication is available in the "activities" of the page. It can be changed later.
source
"Facebook for busniess": a resource room to improve
To guide companies in optimizing their Facebook busniess page, and help shape their social media strategy, the social network launched a dedicated information space, entitled "Facebook for Busniess" (partly available in French, some resources are being translated)
It includes four sections on the various possible marketing actions using Facebook "Pages", "advertising", "sponsored news" and "Platform".
The "Pages" section of this space gives practical advice to start his busniess page, and offers several downloadable tutorials in PDF format (English for now). Topics covered include: organize your social strategy around a Fan Page, use statistical tools to measure the effectiveness of its actions, etc.
The "Advertising" provides general recommendations on targeting prospects, planning advertising campaigns, and offers a guide to optimize the performance thereof.
The "sponsored news" details the process for amplifying the visibility of certain actions (eg a shared its contents page), or certain tools (Page location or application created by the company) to prospects, in relying on its network of subscribers.
The Facebook Platform section explains the value of integrating "social modules" to a corporate Facebook site, or create your own Facebook application.
Finally, the page "Facebook for Busniess" (see here) also offers a guide to "best practices" that cover all Facebook tools, and a page with case studies of companies that have expanded their activities via their Facebook page .
5 points essential to remember
Creating a Facebook page for a busniess is free.
Conditions of use dictated by Facebook evolve over time, see therefore the terms and conditions of the network when in doubt about a particular action (see here). Concerning the information shared on Facebook, a simple principle to remember: they are the property of Facebook when they are published on the platform.
You can delete a page at any time. This action is possible from the section "manage permissions".
All management actions are accessible from the page the button "Edit Page" (top right of the screen), which returns to the management interface (menu settings, manage permissions, general information , profile image, "featured" resources, managing directors, applications, mobile, statistics, help).
Monitoring and moderation: be vigilant when your wall is open to public comments, to the extent that you become the "editorial responsibility" for this space. As such, you are required to remove comments that are not yet with the law (eg defamation). Also design your Facebook wall as a value-added space to make the day trends, competitive intelligence, customer satisfaction, etc.).