Direct use Instagram to find customers: Recommendations
It does you no doubt not escaped. Last month, Instagram introduced a new feature to its application. It is now possible to send photos directly to private and confidential to contacts that only they can see. This innovation opens up interesting opportunities for small businesses not only to strengthen their presence but also to win customers. It is on these objectives that I will articulate my point.
Organize a photo contest
I briefly addressed the issue in my previous introductory article on this social network. A contest will allow you to create engagement and even why not generate buzz. One example frequently used by major brands is: Post a picture explaining that the first 20 fans to comment on (for example) will receive a private message from you on the instructions of the photo contest you're organizing. Then send to each of these 20 users said instructions by explaining the rules of the competition, and the price you will offer to the winner.
Organize a photo contest
I briefly addressed the issue in my previous introductory article on this social network. A contest will allow you to create engagement and even why not generate buzz. One example frequently used by major brands is: Post a picture explaining that the first 20 fans to comment on (for example) will receive a private message from you on the instructions of the photo contest you're organizing. Then send to each of these 20 users said instructions by explaining the rules of the competition, and the price you will offer to the winner.
Offer coupons
Who would have thought that a little whimsical photo publishing service would serve as a customer retention tool? One way to strengthen your relationship with your community and your fans is to reward the most active: Determine those who comment, like, or repostent your most frequently send their publications and a picture on which appears a discount coupon on your site or supplement store with a small message thanking them for their loyalty. Note that users must absolutely follow you if you can not contact them.
Make a local market study
Your business is spread over the country? Or maybe you just penetrate a market abroad? Whatever your situation, use Instagram Direct will give you the opportunity to conduct a qualitative market research on this or the demographics of your audience. You will be able to gather very specific information and feedback on your business in a certain region or a particular country. You will create also indirectly, the demonstrated commitment, ambassadors for your brand.
Experiment with these different ways of communicating with Instagram will help you determine the best way for you to contact your fans and consequently, better know them. So you can strengthen your presence on this social network and gain new customers.
Who would have thought that a little whimsical photo publishing service would serve as a customer retention tool? One way to strengthen your relationship with your community and your fans is to reward the most active: Determine those who comment, like, or repostent your most frequently send their publications and a picture on which appears a discount coupon on your site or supplement store with a small message thanking them for their loyalty. Note that users must absolutely follow you if you can not contact them.
Make a local market study
Your business is spread over the country? Or maybe you just penetrate a market abroad? Whatever your situation, use Instagram Direct will give you the opportunity to conduct a qualitative market research on this or the demographics of your audience. You will be able to gather very specific information and feedback on your business in a certain region or a particular country. You will create also indirectly, the demonstrated commitment, ambassadors for your brand.
Experiment with these different ways of communicating with Instagram will help you determine the best way for you to contact your fans and consequently, better know them. So you can strengthen your presence on this social network and gain new customers.
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