What could be more complex for an ecommerce site to gain the trust of Internet users to convert into customers? Although e-commerce is now well institutionalized able to convince consumers remains a challenge for most commercial sites.
The excellent website Homebusniess.com it embodies precisely a reference computer graphics on the different elements of design and communication to integrate everything off of customer acquisition cycle, gradually establish a relationship of trust with consumers by reassuring your credibility eCommerce site ... and to take the step of conversion.
You can find the full infographic in homebusniess.com. If you want a translated summary in French of the lessons learned from this video, here's the gist of this checklist divided into three areas: commercial communication, navigation on the site and finally the final purchase process.
1. Advertising Communication
Many users will be reluctant to buy from an online store which they have never heard of.
You can establish a trust relationship from the start, through your advertising.
A well designed ad can help achieve a very good first impression. But here are some quick and useful tips you can use in your communication:
Mention the total number of orders you have already shipped to your customers.
The excellent website Homebusniess.com it embodies precisely a reference computer graphics on the different elements of design and communication to integrate everything off of customer acquisition cycle, gradually establish a relationship of trust with consumers by reassuring your credibility eCommerce site ... and to take the step of conversion.
You can find the full infographic in homebusniess.com. If you want a translated summary in French of the lessons learned from this video, here's the gist of this checklist divided into three areas: commercial communication, navigation on the site and finally the final purchase process.
1. Advertising Communication
Many users will be reluctant to buy from an online store which they have never heard of.
You can establish a trust relationship from the start, through your advertising.
A well designed ad can help achieve a very good first impression. But here are some quick and useful tips you can use in your communication:
Mention the total number of orders you have already shipped to your customers.
Include schedules customer service.
List the different phone numbers to reach you.
Mention the number of customers already served.
Use a solid and reassuring domain name.
Include a formula like "Our customers have trusted us for XXXX"
If you are an authorized dealer of a brand, include this.
If you accept Paypal (or other) as a payment method, mention it.
If you have already been cited by a credible publication, display that quote.
If you are on a platform like Stella Service, mention your rankings with a link to this note.
2. Site Navigation
Now that people have come to your site and navigate to it, there are some ways to gain their trust.
All these elements are not mandatory, it will be rather important to test in order to integrate them in the best ways.
Images: Use only high quality e-commerce images.
Notice: To highlight the opinions on products, showing that other consumers come to your shop.
Testimonials: The customer testimonials (with pictures) on some pages may help. Tweet this can add freshness to this section.
Contact: Make your contact information as clearly as possible. You can place it at the bottom of each page.
Policy: Return Policy and others should be easy to find.
Blog: Educate users about your products can be particularly beneficial if you become an opinion leader.
About: A picture of your team in your "About" section can help. Mention if one of its members previously been involved in a well known company.
Credibility: If you are a member of an association endorsing you, show it.
Live Chat: It's a good way to connect and establish a relationship with customers to build trust.
3. Procurement Process
Maintain your visitors have added products to their shopping cart, you have people with the clear intention of buying.
They are so close to become customers, but how you make sure they do not abandon the shopping cart and they complete the purchase process and complete the sale?
Here are some things to think about:
Obtain an SSL certificate to be sure to have an "https" address.
Mention the number of items in the basket.
Display your phone number.
Show the delivery date and not the date of dispatch.
Show security badges as McAfee Secure, Verisign, etc.
Present where your warehouse goods. Consumers can be reassured to find out where their order.
List the different phone numbers to reach you.
Mention the number of customers already served.
Use a solid and reassuring domain name.
Include a formula like "Our customers have trusted us for XXXX"
If you are an authorized dealer of a brand, include this.
If you accept Paypal (or other) as a payment method, mention it.
If you have already been cited by a credible publication, display that quote.
If you are on a platform like Stella Service, mention your rankings with a link to this note.
2. Site Navigation
Now that people have come to your site and navigate to it, there are some ways to gain their trust.
All these elements are not mandatory, it will be rather important to test in order to integrate them in the best ways.
Images: Use only high quality e-commerce images.
Notice: To highlight the opinions on products, showing that other consumers come to your shop.
Testimonials: The customer testimonials (with pictures) on some pages may help. Tweet this can add freshness to this section.
Contact: Make your contact information as clearly as possible. You can place it at the bottom of each page.
Policy: Return Policy and others should be easy to find.
Blog: Educate users about your products can be particularly beneficial if you become an opinion leader.
About: A picture of your team in your "About" section can help. Mention if one of its members previously been involved in a well known company.
Credibility: If you are a member of an association endorsing you, show it.
Live Chat: It's a good way to connect and establish a relationship with customers to build trust.
3. Procurement Process
Maintain your visitors have added products to their shopping cart, you have people with the clear intention of buying.
They are so close to become customers, but how you make sure they do not abandon the shopping cart and they complete the purchase process and complete the sale?
Here are some things to think about:
Obtain an SSL certificate to be sure to have an "https" address.
Mention the number of items in the basket.
Display your phone number.
Show the delivery date and not the date of dispatch.
Show security badges as McAfee Secure, Verisign, etc.
Present where your warehouse goods. Consumers can be reassured to find out where their order.
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