When we are a business that works in an area where e-commerce is conducive, it is important to consider all approaches in order to increase sales. Thus, there is an approach that can only be beneficial for all companies either Inbound Marketing. It certainly you will increase your prospects and customers if used in the right way.
Therefore, in this article, I will present how the Inbound Marketing can help e-commerce site.
So if you do not know what the Inbound Marketing, it is to publish good content to the right people at the right place at the right time, and so provide something that has value in the eyes of your personas. So instead of buying people's interest in having an untimely approach as "outbound marketing" you win of course.
Attract visitors to your online store
So how is it that the inbound approach can contribute to your e-commerce site when it comes to attracting visitors to it? Well, there are several elements that can certainly increase qualified traffic. As I mentioned earlier, Inbound is to create and publish content to meet the needs, questions or problems your personas and really attract attention for the right reasons and not because of unexpected publicity has made its effect. Thus, the right choice of keywords, a blog, sharing content on social media and natural inbound links will help attract visitors to your online store.
Therefore, in this article, I will present how the Inbound Marketing can help e-commerce site.
So if you do not know what the Inbound Marketing, it is to publish good content to the right people at the right place at the right time, and so provide something that has value in the eyes of your personas. So instead of buying people's interest in having an untimely approach as "outbound marketing" you win of course.
Attract visitors to your online store
So how is it that the inbound approach can contribute to your e-commerce site when it comes to attracting visitors to it? Well, there are several elements that can certainly increase qualified traffic. As I mentioned earlier, Inbound is to create and publish content to meet the needs, questions or problems your personas and really attract attention for the right reasons and not because of unexpected publicity has made its effect. Thus, the right choice of keywords, a blog, sharing content on social media and natural inbound links will help attract visitors to your online store.
Choosing keywords
Choosing the right keywords on which position your products pages, your category pages and your blog posts, you'll be able to join your personas as these keywords have been chosen based on their interests and needs and not the other thing. Thus, they will be able to find content that will be of real value to them and they are ready to check out and even to share.
Blog
Having a blog is one of the best ways to reach your personas, and this during the stages that precede their purchases. It is a way to create and publish content they find through the good keywords on which you will set your blog posts. In addition, if, for example, you are trying to reach your personas during the first stage of the buying process, is the recognition of a need, you can do this by offering content related in any way to your product .
For example, say you are a seller skates, you could create a blog post about winter activities not to be missed and, obviously, would be part of the shoe. Thus, your persona, which does not know what to do with his skin this cold winter, will research and may fall on your blog article that certainly fits his needs. In this article from blog, you would have a call to action to a product page or to your skates categories page, and you will build, perhaps, a lead, or even a customer.
Blog post
Social Media Sharing
Another way to attract visitors to your online store is to share different content on your social media. In fact, you can share your blog posts, your product catalogs, your new products, images / photos, videos, etc. on the most relevant social media to reach your personas. You should also let your visitors, leads and customers share your blog posts, your products, etc. on their own social media icons including all relevant pages to a certain division, that is to say a large majority. In this way, you're more likely to attract qualified traffic to your website because it might be your own target share your content with peers, or, perhaps, your personas too.
For example, sharing Garage offers its product pages in order to encourage visitors and consumers to share the item in question, or their recent purchases on their various social media. To do this, the company includes a hashtag (hashtag) to use when you share on social media. Here it is #iweargarage, affix that young women in their publications. Thus, other consumers can see real models or girls like them, with the clothes of the shop. It goes without saying that this is an incentive to buy and social proof.
Social media sharing
Natural inbound links
As the content you have created and shared has great value in the eyes of your personas and in the eyes of your industry, it is taken and shared from site to site and blog by blog. So this is how can be created inbound links to your website, and it naturally without having to sell or exchange them. These links will take lots of traffic to your online store and you will generally have better visibility on search engines.
Basically, the right choice of keywords, a blog, sharing on social media and natural inbound links help you increase your visibility and hence the traffic to your online store, thanks to the approach Inbound.
Engage visitors to your online store
Once you have attracted visitors to your e-commerce website, how to engage in the light of the Inbound Marketing approach? What you should know is that it is important to have a two-way, interactive conversation with these visitors in order to really engage them and that they spend more time on your website and become at ultimately leads or consumers! So on what do you have to work?
instant chat
In order to have an interactive, two-way conversation with your personas, what better than instant chat with them. Putting this option on your online store reassure, they will spend more time on your site and you can even direct them more easily to the right pages products according to their real needs, questions or problems.
Successful Website Architecture
Browsing on your online store for many plays in the commitment that your personas will have on it. Indeed, if we are able to find the identity of the brand on the site; to have a place where we can customize our navigation (connection, for example); to have a link to the customer service that is easy to find, to have a search engine, which in the best of worlds, is dynamic (for filters); to find special offers (free shipping) and current promotions quickly; find the shopping cart easily and to have a more understandable navigation menu, we are then "busniess". If you are able to have a website architecture that enables easy navigation on your website and an understanding of it, you will be able to engage your visitors.
Convert your visitors into leads
Once your visitors are on your website and are, hopefully, committed, how can we convert them into leads or by consumers? Note that on an e-commerce website, to convert a visitor lead requires that it enrolls in the newsletter or participate in a contest. In terms of converting a visitor or buyer in a lead buyer, it must make a purchase.
Calls to Action
To convert these visitors who come to your shop, it is necessary to have calls to action to get them to purchase, subscription or participation. Thus, they may be placed in different places:
At the end of a blog post in order to link to the product page more relevant or incite the subscription to the blog;
On different pages of your online store, to lead to a subscription to the newsletter, participate in a contest or any product page;
Your social media when you share content such as blog posts, images, videos, etc.
This way, when you fasten a call to action, it will lead to either a product page or to a landing page to subscribe to your blog or newsletter, or participate in your contest.
In a similar vein, you can use calls for Action called "smart" to help you once you've captured a lead, to offer him "calls-to-action" with different offers those he has already filled or consumed.
For example, say a visitor reads a blog post processing of winter activities and the call to action at the end leads to your skate product page. In this case, he should, if he returns to read a blog article dealing with a similar or complementary about winter activities or skating, find a different call to action that will lead to a page instead of complementary products to the pad .
Landing Page (Landing page)
When I talk about landing pages, there may be a contest page including a description of it and the price as well as a form to fill in order to participate. This is by filling this form that your visitors become leads. In e-commerce, it is a very good tactic to capture emails to include them in your newsletters and send them promotional offers to entice them to come back to your online store. It can also be a product page with an interesting description for your personas in order to engage them and then convert them to purchase.
Forms
On each landing page should be a form that will capture the information of your prospects. When it comes to a page where you can subscribe to our newsletter or blog or participate in a competition, it's about creating a form with the relevant fields. When it comes to a product page, of course, there will be no forms to the same page, but it is to highlight adding to cart and the process of "checkout" and the form are very simple to make your persona does not abandon his cart.
Thank you pages (Thank-you page)
When a visitor fills out a form, then it becomes a lead or a consumer, if he makes a purchase. So it will land on a thank you page where he will have to visit other pages of the online store and therefore continue its navigation.
Thank you email (Thank-you email)
A thank you email could be sent to confirm an order, thank a participation or to thank for having subscribed to the newsletter or blog. In some cases, you may also send your offer by email instead recovers your lead on the thank you page.
For example, if you are a busniess in the culinary industry and you have an online store, you could do a book with all your recipes or a nutritional guide to your own products. This book and this guide could be given to your personas / visitors only if they give you their information by filling out a form on a landing page for this offer. So when the person in question will have fulfilled its form and land on your thank you page, there might be a message that told him that the offer was sent by email. In this way, you have more chances of getting real emails since visitors will really want to receive your offer and to do this, they should provide a real email address.
Choosing the right keywords on which position your products pages, your category pages and your blog posts, you'll be able to join your personas as these keywords have been chosen based on their interests and needs and not the other thing. Thus, they will be able to find content that will be of real value to them and they are ready to check out and even to share.
Blog
Having a blog is one of the best ways to reach your personas, and this during the stages that precede their purchases. It is a way to create and publish content they find through the good keywords on which you will set your blog posts. In addition, if, for example, you are trying to reach your personas during the first stage of the buying process, is the recognition of a need, you can do this by offering content related in any way to your product .
For example, say you are a seller skates, you could create a blog post about winter activities not to be missed and, obviously, would be part of the shoe. Thus, your persona, which does not know what to do with his skin this cold winter, will research and may fall on your blog article that certainly fits his needs. In this article from blog, you would have a call to action to a product page or to your skates categories page, and you will build, perhaps, a lead, or even a customer.
Blog post
Social Media Sharing
Another way to attract visitors to your online store is to share different content on your social media. In fact, you can share your blog posts, your product catalogs, your new products, images / photos, videos, etc. on the most relevant social media to reach your personas. You should also let your visitors, leads and customers share your blog posts, your products, etc. on their own social media icons including all relevant pages to a certain division, that is to say a large majority. In this way, you're more likely to attract qualified traffic to your website because it might be your own target share your content with peers, or, perhaps, your personas too.
For example, sharing Garage offers its product pages in order to encourage visitors and consumers to share the item in question, or their recent purchases on their various social media. To do this, the company includes a hashtag (hashtag) to use when you share on social media. Here it is #iweargarage, affix that young women in their publications. Thus, other consumers can see real models or girls like them, with the clothes of the shop. It goes without saying that this is an incentive to buy and social proof.
Social media sharing
Natural inbound links
As the content you have created and shared has great value in the eyes of your personas and in the eyes of your industry, it is taken and shared from site to site and blog by blog. So this is how can be created inbound links to your website, and it naturally without having to sell or exchange them. These links will take lots of traffic to your online store and you will generally have better visibility on search engines.
Basically, the right choice of keywords, a blog, sharing on social media and natural inbound links help you increase your visibility and hence the traffic to your online store, thanks to the approach Inbound.
Engage visitors to your online store
Once you have attracted visitors to your e-commerce website, how to engage in the light of the Inbound Marketing approach? What you should know is that it is important to have a two-way, interactive conversation with these visitors in order to really engage them and that they spend more time on your website and become at ultimately leads or consumers! So on what do you have to work?
instant chat
In order to have an interactive, two-way conversation with your personas, what better than instant chat with them. Putting this option on your online store reassure, they will spend more time on your site and you can even direct them more easily to the right pages products according to their real needs, questions or problems.
Successful Website Architecture
Browsing on your online store for many plays in the commitment that your personas will have on it. Indeed, if we are able to find the identity of the brand on the site; to have a place where we can customize our navigation (connection, for example); to have a link to the customer service that is easy to find, to have a search engine, which in the best of worlds, is dynamic (for filters); to find special offers (free shipping) and current promotions quickly; find the shopping cart easily and to have a more understandable navigation menu, we are then "busniess". If you are able to have a website architecture that enables easy navigation on your website and an understanding of it, you will be able to engage your visitors.
Convert your visitors into leads
Once your visitors are on your website and are, hopefully, committed, how can we convert them into leads or by consumers? Note that on an e-commerce website, to convert a visitor lead requires that it enrolls in the newsletter or participate in a contest. In terms of converting a visitor or buyer in a lead buyer, it must make a purchase.
Calls to Action
To convert these visitors who come to your shop, it is necessary to have calls to action to get them to purchase, subscription or participation. Thus, they may be placed in different places:
At the end of a blog post in order to link to the product page more relevant or incite the subscription to the blog;
On different pages of your online store, to lead to a subscription to the newsletter, participate in a contest or any product page;
Your social media when you share content such as blog posts, images, videos, etc.
This way, when you fasten a call to action, it will lead to either a product page or to a landing page to subscribe to your blog or newsletter, or participate in your contest.
In a similar vein, you can use calls for Action called "smart" to help you once you've captured a lead, to offer him "calls-to-action" with different offers those he has already filled or consumed.
For example, say a visitor reads a blog post processing of winter activities and the call to action at the end leads to your skate product page. In this case, he should, if he returns to read a blog article dealing with a similar or complementary about winter activities or skating, find a different call to action that will lead to a page instead of complementary products to the pad .
Landing Page (Landing page)
When I talk about landing pages, there may be a contest page including a description of it and the price as well as a form to fill in order to participate. This is by filling this form that your visitors become leads. In e-commerce, it is a very good tactic to capture emails to include them in your newsletters and send them promotional offers to entice them to come back to your online store. It can also be a product page with an interesting description for your personas in order to engage them and then convert them to purchase.
Forms
On each landing page should be a form that will capture the information of your prospects. When it comes to a page where you can subscribe to our newsletter or blog or participate in a competition, it's about creating a form with the relevant fields. When it comes to a product page, of course, there will be no forms to the same page, but it is to highlight adding to cart and the process of "checkout" and the form are very simple to make your persona does not abandon his cart.
Thank you pages (Thank-you page)
When a visitor fills out a form, then it becomes a lead or a consumer, if he makes a purchase. So it will land on a thank you page where he will have to visit other pages of the online store and therefore continue its navigation.
Thank you email (Thank-you email)
A thank you email could be sent to confirm an order, thank a participation or to thank for having subscribed to the newsletter or blog. In some cases, you may also send your offer by email instead recovers your lead on the thank you page.
For example, if you are a busniess in the culinary industry and you have an online store, you could do a book with all your recipes or a nutritional guide to your own products. This book and this guide could be given to your personas / visitors only if they give you their information by filling out a form on a landing page for this offer. So when the person in question will have fulfilled its form and land on your thank you page, there might be a message that told him that the offer was sent by email. In this way, you have more chances of getting real emails since visitors will really want to receive your offer and to do this, they should provide a real email address.
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