Why have a blog?
First, start with the why. Why should you do it? Why is it a good idea to have a blog when you start in busniess?
Do you offer coaching services, you need to sell houses or consultation, in fact, whatever your field, it's a good idea to create a blog in order to provide your readers with articles about your area.
Your blog enables you to let you know, for the information, advice and tips you give. If you provide interesting information, people will follow you and share information with friends and colleagues. Without even realizing it, you could end up with quite a number of people who will subscribe to follow your blog.
Yes, this is a bit of work at the beginning and a little work each week. However, this is a great tool to help you grow your busniess and let you know in your market.
First, start with the why. Why should you do it? Why is it a good idea to have a blog when you start in busniess?
Do you offer coaching services, you need to sell houses or consultation, in fact, whatever your field, it's a good idea to create a blog in order to provide your readers with articles about your area.
Your blog enables you to let you know, for the information, advice and tips you give. If you provide interesting information, people will follow you and share information with friends and colleagues. Without even realizing it, you could end up with quite a number of people who will subscribe to follow your blog.
Yes, this is a bit of work at the beginning and a little work each week. However, this is a great tool to help you grow your busniess and let you know in your market.
How to start and how to gradually become an authority in your field?
You are now convinced of the usefulness of having a blog and would like to be read by many people, however, you do not know where to start?
Here are some steps for you:
1. The first step is to start doing it!
• Open up a free account on WordPress.com or Blogger, for example.
• Begin your blog private mode to build your blog a little before making it public. This is your image so take care!
Note: Worpress.com is very easy to use and it is ideal to start, however if you limit you can then you can go to WordPress.org, which requires a little computer knowledge. Also a WordPress.org site requires to be hosted on a web hosting site such as Weebly. However, it saves money by adding, for example, advertising and "plugin". It also allows to later have the Google Adwords revenue. If all this is Chinese for you. I suggest you entrust it to specialists or stay at WordPress.com.
2. Create your first article
• Introduce yourself in your first post.
• Who are you and why do you think you have something to share?
• What knowledge or life experiences do you share?
3. Publish consistently style views and topics
• It is necessary that we can recognize you. Be consistent!
• Be sure to perform newsletters with real value that your readers will want to read and share.
4. Post regularly
The required frequency is very specific target market. How do others in your market? Some markets are open to receive more content and it weekly and sometimes daily. The frequency depends on the market: If you send too many messages or not enough, you will lose readers!
Look at what others are doing in your market to begin. Then when your blog is public and it is read, keep pace and regularly publish with articles and a monthly newsletter for example.
• Create this regularity by regularly sending your newsletter to your list
No list? Do not worry, go ahead anyway. Start with your family and friends. Everyone starts like that.
Expand your list résautant (in 5 to 7 and on social networks). Then ask people permission to send them emails and a link to your blog and to your newsletter. Another trick to build your list is to create a free gift that people can download in exchange for their email and offer them at the same time and optionally * permission to write to them.
5. Publish quality products, with relevant and interesting information
• Avoid spelling errors. You can use software such as Antidote to make the correction.
• Add beautiful photos (royalty free or purchased iStock example)
• Create content that meets their objections and address their real problems or their true aspirations
6. Have a personal connection with your readers, especially for newsletters:
Build your email list with a single point of contact - that is to say, you!
• It is essential to develop a "human" relationship with your readers, answer their questions and communicate regularly. Be yourself!
• Be personal in your communications, do not primarily a communication type "busniess" is impersonal
• Stay simple and above all human, readers do not want to know all diplomas or all of your accomplishments and certainly not what you have. They want to know you as a person!
• Caution for sale: Do not sell particularly excessive. They want to learn something from you. They are not there to read for advertising.
• Put also links to interesting sites and credible sources. Occasionally, include links to recognized sources also add videos on YouTube or Vimeo. Sometimes use quotations from famous people or refer to others well known in your field, for example.
Remember, your blog allows you to know you. This is your ad!
Thus, thanks to information provided by you, especially if it is interesting and well presented, you will be able to build your list. People will follow you and even share information with friends and colleagues! Your player list will grow.
You are now convinced of the usefulness of having a blog and would like to be read by many people, however, you do not know where to start?
Here are some steps for you:
1. The first step is to start doing it!
• Open up a free account on WordPress.com or Blogger, for example.
• Begin your blog private mode to build your blog a little before making it public. This is your image so take care!
Note: Worpress.com is very easy to use and it is ideal to start, however if you limit you can then you can go to WordPress.org, which requires a little computer knowledge. Also a WordPress.org site requires to be hosted on a web hosting site such as Weebly. However, it saves money by adding, for example, advertising and "plugin". It also allows to later have the Google Adwords revenue. If all this is Chinese for you. I suggest you entrust it to specialists or stay at WordPress.com.
2. Create your first article
• Introduce yourself in your first post.
• Who are you and why do you think you have something to share?
• What knowledge or life experiences do you share?
3. Publish consistently style views and topics
• It is necessary that we can recognize you. Be consistent!
• Be sure to perform newsletters with real value that your readers will want to read and share.
4. Post regularly
The required frequency is very specific target market. How do others in your market? Some markets are open to receive more content and it weekly and sometimes daily. The frequency depends on the market: If you send too many messages or not enough, you will lose readers!
Look at what others are doing in your market to begin. Then when your blog is public and it is read, keep pace and regularly publish with articles and a monthly newsletter for example.
• Create this regularity by regularly sending your newsletter to your list
No list? Do not worry, go ahead anyway. Start with your family and friends. Everyone starts like that.
Expand your list résautant (in 5 to 7 and on social networks). Then ask people permission to send them emails and a link to your blog and to your newsletter. Another trick to build your list is to create a free gift that people can download in exchange for their email and offer them at the same time and optionally * permission to write to them.
5. Publish quality products, with relevant and interesting information
• Avoid spelling errors. You can use software such as Antidote to make the correction.
• Add beautiful photos (royalty free or purchased iStock example)
• Create content that meets their objections and address their real problems or their true aspirations
6. Have a personal connection with your readers, especially for newsletters:
Build your email list with a single point of contact - that is to say, you!
• It is essential to develop a "human" relationship with your readers, answer their questions and communicate regularly. Be yourself!
• Be personal in your communications, do not primarily a communication type "busniess" is impersonal
• Stay simple and above all human, readers do not want to know all diplomas or all of your accomplishments and certainly not what you have. They want to know you as a person!
• Caution for sale: Do not sell particularly excessive. They want to learn something from you. They are not there to read for advertising.
• Put also links to interesting sites and credible sources. Occasionally, include links to recognized sources also add videos on YouTube or Vimeo. Sometimes use quotations from famous people or refer to others well known in your field, for example.
Remember, your blog allows you to know you. This is your ad!
Thus, thanks to information provided by you, especially if it is interesting and well presented, you will be able to build your list. People will follow you and even share information with friends and colleagues! Your player list will grow.
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