You have your YouTube channel and you want to optimize for the search engines? Know, first of all, you can analyze the performance of your system with Google Analytics, the statistical tool from Google. It is a powerful, free tool that you can connect directly to your YouTube account. For, E-marketing, there is no salvation without the statistics!
You will be able to measure the "virality" of your videos, their interest in your prospects and customers ... You then will base on a reliable and tangible data to fully use this online communication media. This will allow you to test and learn what is really interested in your prospects.
You will be able to measure the "virality" of your videos, their interest in your prospects and customers ... You then will base on a reliable and tangible data to fully use this online communication media. This will allow you to test and learn what is really interested in your prospects.
What are the rules to follow to optimize your channel?
1- Target your keywords
For your video to be found in the results of the YouTube search engine, you will use target keywords that allow to find among the millions of viewers the few people that your busniess niche interest. For this, the fact of introducing long strings of keywords will achieve a panel of viewers more "targeted". For example, it is preferable to introduce the keywords "real estate, New York" rather than "real estate", if your company target local customers in New York.
2- Put a touch of originality to your message and create a viral campaign
YouTube attracts many spectators with its entertainment aspect. So no matter what you sell or what service you offer, if you are able to bring that touch of fun and originality, you will be able to attract people's attention and it is this aspect of your emptied that will significantly raise the number of views your video and promote its "contagion" on YouTube!
For more creative, you can even make artistic videos or transform your mini-site chain. Do well, who knows? You may make more views than on television!
3- Provide quality content
One tip though, if you aim to create a true viral campaign, you'll need a targeted quality content, so do not hesitate to get assistance from a professional or an amateur.
You lack the means, so go on Elance.com or fiverr.com where you will find, for example, providers who offer their services at very affordable prices to make your edit, create animations or videos intros ...
A word about the advertisement ...
Finally, be aware that in addition to the launch your own videos through your channel, YouTube offers you the opportunity to show your creations through advertisements.
This method has advantages, but also disadvantages: The main advantage of this approach is the time savings. The ads are added by Google on videos proposed by members of the site. You can set up your campaign to target different locations on the YouTube site, as well as choose the categories of videos where your ads will appear, such videos themed new technologies, or extreme sports.
However, these ads also have some disadvantages. Members do not have to look at all of your ad because after 5 seconds, they will be able to directly access the video they want to watch. Another drawback: this solution is not free and prices are indexed on several criteria such as clicks, the audience and the members of the chain. So, be careful if your budget does not allow you, this is not the best way to start.
1- Target your keywords
For your video to be found in the results of the YouTube search engine, you will use target keywords that allow to find among the millions of viewers the few people that your busniess niche interest. For this, the fact of introducing long strings of keywords will achieve a panel of viewers more "targeted". For example, it is preferable to introduce the keywords "real estate, New York" rather than "real estate", if your company target local customers in New York.
2- Put a touch of originality to your message and create a viral campaign
YouTube attracts many spectators with its entertainment aspect. So no matter what you sell or what service you offer, if you are able to bring that touch of fun and originality, you will be able to attract people's attention and it is this aspect of your emptied that will significantly raise the number of views your video and promote its "contagion" on YouTube!
For more creative, you can even make artistic videos or transform your mini-site chain. Do well, who knows? You may make more views than on television!
3- Provide quality content
One tip though, if you aim to create a true viral campaign, you'll need a targeted quality content, so do not hesitate to get assistance from a professional or an amateur.
You lack the means, so go on Elance.com or fiverr.com where you will find, for example, providers who offer their services at very affordable prices to make your edit, create animations or videos intros ...
A word about the advertisement ...
Finally, be aware that in addition to the launch your own videos through your channel, YouTube offers you the opportunity to show your creations through advertisements.
This method has advantages, but also disadvantages: The main advantage of this approach is the time savings. The ads are added by Google on videos proposed by members of the site. You can set up your campaign to target different locations on the YouTube site, as well as choose the categories of videos where your ads will appear, such videos themed new technologies, or extreme sports.
However, these ads also have some disadvantages. Members do not have to look at all of your ad because after 5 seconds, they will be able to directly access the video they want to watch. Another drawback: this solution is not free and prices are indexed on several criteria such as clicks, the audience and the members of the chain. So, be careful if your budget does not allow you, this is not the best way to start.
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