Every entrepreneur wants to get maximum visibility to find new customers and grow sales. That said, create one site is not enough to become compelling online. We'll see how to create a leadership strategy to significantly increase your traffic, your number of prospects and your sales. You will find that having a primary site and an affiliate program is not enough!
In this article we will see:
how to develop a strategy for domination literally squatter an industry and become indispensable
6 types of sites you need to reference you to create new keywords
the essential sites on which you must be present to boost your sales and visibility
How to build its site network and implement a strategy of domination
In this article we will see:
how to develop a strategy for domination literally squatter an industry and become indispensable
6 types of sites you need to reference you to create new keywords
the essential sites on which you must be present to boost your sales and visibility
How to build its site network and implement a strategy of domination
Building a site network is the first step in your strategy for domination. It is vital and you need to start as soon as possible. Creating a site network will give you 3 or 4 times more visibility on Google while becoming unavoidable. The implementation of this strategy is the creation of satellite sites and participating sites. Specifically, you will create niche sites and additional sites to your main activity. The goal is to become a must for even your competitors. You are going to use the content and your competitors' products to gain traffic.
What are the advantages of a site network?
you are listed on many new keywords
you hit all your targets
you become unavoidable
Touching all the sub categories of your business
you do not put all your eggs in one basket
you take advantage of competition
To make you understand the concept, let's take two examples. The first is my business selling web marketing training and software. You are currently reading the HomeBusniess blog which is the one we're talking about advanced web marketing techniques. It is dedicated to entrepreneurs who already know the basics of marketing online. We use this blog to let us know to sell advanced e-marketing training and software.
But we do not just do it because if that were the case, we would miss 80% of our potential prospects namely beginners, key accounts and small traders. We have therefore set up a network of 16 other sites in order to reach our targets. Thus, we have a very large site web marketing rather directed for beginners. We use this site to sell less technical and more general training.
We also have a site on the local SEO is dedicated to local artisans and merchants. This site serves us sell our training on the local SEO. And so on.
Second example, our e-commerce site to sell electronic cigarettes. We have a major e-commerce site where we sell all products related to electronic cigarette. We also have a subscription site on which we propose to register to receive e-liquid each month. To boost our SEO and visibility we have created other sites.
A place of e-liquids revenue market
A directory that lists all physical stores
A blog where we give technical advice
Video Blog with tutorials that show how to use an electronic cigarette
You get the idea? Implement this type of domination strategy is vital to stand out and become unavoidable.
Being present on all the market places and shopping search engines
Can whether you sell physical products or digital products, it is vital to be present everywhere. This requires the classifieds sites, market places, shopping engines, review sites or directories. All these channels will not give you the same revenue but you will be more visible and credible. In the field of digital products, you can easily boost your visibility. For example, our beginners courses are present:
in tuto.com
in elephorm.com
at Amazon
on many web portals
white label with some partners
on Clickbank
We sell training but doable for the software, audio, graphics, e-books etc. For example, if you sell websites models, images, logos and other you can register on marketplaces like ThemeForest.net, CodeCanyon, Fotolia.com, Wilogo and so on.
If you sell physical products, look for the most appropriate market places on Google, price comparison sites, site ads, review sites, etc. The more you use channels, the more you visible and increase your sales.
Create a brand and a product galaxy
When I started my business with my partner, we thought long term to 5 years. Our goal was to create a strong brand as have leadpages.net Moz and the USA. Moz has created a galaxy of many products and SEO software. They are now unavoidable through their products and website. Lead pages created a strong brand associated with high quality products. Their blog and podcast quickly become one of the references to web marketing Usa.
I urge you to do the same. Be realistic and ask yourself what you want to do in 5 years. What it possible to put in place now, in 6 months, within 1 year, in 5 years? What are the products you want to create? What value would you bring?
Create a brand from the beginning and think everything else will flow from your choices:
the name of the brand
design
pitch
communication
partnerships
etc.
I advise you to open a notepad and list, without much thought, all the products you wish to create. Then you will sort them in order of feasibility. You still have to be realistic. Next, make a list of potential slogans that reflect your way of seeing things. How do you want your prospects talking about you?
What skills must be mastered to implement a strategy of domination?
The core competence is the web SEO. Even if you create a network of 20 sites, you will hardly be visible knew you are poorly referenced! Then you have to be rigorous and methodical. Manage a site network requires a lot of discipline and a great organization. Do not think right away if you have trouble managing a single site.
You also need to know how to delegate. I often say but it is not created an ambitious undertaking if we do not ourselves. And to give life to your ambition, you have the budget for delegate and surround himself with competent people. You must be a thinker, strategist, not the little one who writes and scored his hand in website directories!
But where is the hack in there? The hack is personal: how to find the resources and processes that allow to establish its domination strategy with a limited budget? I know that most people seek the key action plan but the truth is that the best hack is the one you invent yourself!
What are the advantages of a site network?
you are listed on many new keywords
you hit all your targets
you become unavoidable
Touching all the sub categories of your business
you do not put all your eggs in one basket
you take advantage of competition
To make you understand the concept, let's take two examples. The first is my business selling web marketing training and software. You are currently reading the HomeBusniess blog which is the one we're talking about advanced web marketing techniques. It is dedicated to entrepreneurs who already know the basics of marketing online. We use this blog to let us know to sell advanced e-marketing training and software.
But we do not just do it because if that were the case, we would miss 80% of our potential prospects namely beginners, key accounts and small traders. We have therefore set up a network of 16 other sites in order to reach our targets. Thus, we have a very large site web marketing rather directed for beginners. We use this site to sell less technical and more general training.
We also have a site on the local SEO is dedicated to local artisans and merchants. This site serves us sell our training on the local SEO. And so on.
Second example, our e-commerce site to sell electronic cigarettes. We have a major e-commerce site where we sell all products related to electronic cigarette. We also have a subscription site on which we propose to register to receive e-liquid each month. To boost our SEO and visibility we have created other sites.
A place of e-liquids revenue market
A directory that lists all physical stores
A blog where we give technical advice
Video Blog with tutorials that show how to use an electronic cigarette
You get the idea? Implement this type of domination strategy is vital to stand out and become unavoidable.
Being present on all the market places and shopping search engines
Can whether you sell physical products or digital products, it is vital to be present everywhere. This requires the classifieds sites, market places, shopping engines, review sites or directories. All these channels will not give you the same revenue but you will be more visible and credible. In the field of digital products, you can easily boost your visibility. For example, our beginners courses are present:
in tuto.com
in elephorm.com
at Amazon
on many web portals
white label with some partners
on Clickbank
We sell training but doable for the software, audio, graphics, e-books etc. For example, if you sell websites models, images, logos and other you can register on marketplaces like ThemeForest.net, CodeCanyon, Fotolia.com, Wilogo and so on.
If you sell physical products, look for the most appropriate market places on Google, price comparison sites, site ads, review sites, etc. The more you use channels, the more you visible and increase your sales.
Create a brand and a product galaxy
When I started my business with my partner, we thought long term to 5 years. Our goal was to create a strong brand as have leadpages.net Moz and the USA. Moz has created a galaxy of many products and SEO software. They are now unavoidable through their products and website. Lead pages created a strong brand associated with high quality products. Their blog and podcast quickly become one of the references to web marketing Usa.
I urge you to do the same. Be realistic and ask yourself what you want to do in 5 years. What it possible to put in place now, in 6 months, within 1 year, in 5 years? What are the products you want to create? What value would you bring?
Create a brand from the beginning and think everything else will flow from your choices:
the name of the brand
design
pitch
communication
partnerships
etc.
I advise you to open a notepad and list, without much thought, all the products you wish to create. Then you will sort them in order of feasibility. You still have to be realistic. Next, make a list of potential slogans that reflect your way of seeing things. How do you want your prospects talking about you?
What skills must be mastered to implement a strategy of domination?
The core competence is the web SEO. Even if you create a network of 20 sites, you will hardly be visible knew you are poorly referenced! Then you have to be rigorous and methodical. Manage a site network requires a lot of discipline and a great organization. Do not think right away if you have trouble managing a single site.
You also need to know how to delegate. I often say but it is not created an ambitious undertaking if we do not ourselves. And to give life to your ambition, you have the budget for delegate and surround himself with competent people. You must be a thinker, strategist, not the little one who writes and scored his hand in website directories!
But where is the hack in there? The hack is personal: how to find the resources and processes that allow to establish its domination strategy with a limited budget? I know that most people seek the key action plan but the truth is that the best hack is the one you invent yourself!
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