How to increase the number of subscribers to your newsletter, Adding Value To Your Newsletter
Email marketing still represents the most effective way to maintain a relationship with your customers and potential customers. However, building a subscriber list can seem like a difficult task, which discourages many marketing managers to invest in this initiative. This article presents 10 tips to increase the number of subscribers to your newsletter so that the efforts you make in your emails to be noticed by more readers!
1. Turn of the added value of your newsletter
In order to convince your visitors that a subscription to your newsletter is worth it, you must be able to understand them pretty quickly what they earn to subscribe. In your call to action that invites individuals to sign up for the newsletter, put forward the benefits that customers can expect.
Expert in email marketing
In the example above, one quickly realizes that the newsletter to which visitors are invited to subscribe give him information about email marketing. The offer presented in the box is very explicit and targeted to address a specific problem.
1. Turn of the added value of your newsletter
In order to convince your visitors that a subscription to your newsletter is worth it, you must be able to understand them pretty quickly what they earn to subscribe. In your call to action that invites individuals to sign up for the newsletter, put forward the benefits that customers can expect.
Expert in email marketing
In the example above, one quickly realizes that the newsletter to which visitors are invited to subscribe give him information about email marketing. The offer presented in the box is very explicit and targeted to address a specific problem.
2. Offer a tangible incentive with subscription
In the first board, we determined that it was necessary that the visitor is able to quickly understand why they should subscribe to your newsletter. Often a good way to encourage visitors to subscribe to your newsletter is to create an exclusive offer to people subscribing to it.
Newsletter subscription form
Leave a privileged content of free access is an excellent way to encourage visitors to sign up to the newsletter, especially if they like the content you have given in return for registration!
Then, with a marketing automation tool like HubSpot, you could create several downloadable documents and then use dynamic forms that allow you to request different information to each additional action by the visitor.
3. Have multiple locations to register for the newsletter
Depending on the pages and content thereof, the preferred location of the call to action inviting the participant to sign up for your newsletter will be made to vary. To maximize the likelihood that your visitors convert by registering for your newsletter, you should consider include several different calls to action heading your conversion.
The following example is a very good example of a call to action repeated on a page. The busniess suggests to them AtmanCo blog reader subscribe to beginning of the article, and then at the end, when the reader has finished reading. First, since the right-hand column shows the essential actions to remember related to that page, visitors seeking the page highlights the call to find the desired action. Thereafter, the visitors more engaged with the content will be further challenged by the call to action at the bottom of the page, after reading the entire text. Thus, the two calls to action are complementary, since they will join the visitors who would not necessarily have converted with only one of the two boxes.
Calls for multiple actions
4. Get to the point and limit the number of fields to fill
Too often, marketing managers oriented data believe to ask for a large number of fields will benefit users, since they can then enjoy greater segmentation data for their mail shipments.
Although this thinking is not entirely false, we must understand that in order to maximize the number of subscribers to the newsletter, it is necessary, initial contact, be sure to limit the subscription brakes might have the visitors. The example below illustrates how a visitor might be intimidated by the amount of fields to fill in order to subscribe to the newsletter:
Poor newsletter
Moreover, in the invitation to the newsletter, it is important to stay focused on the conversion goal rather than launching poles to the user to other actions. For example, it is not recommended to propose two different calls to action in a box, which aims to improve the subscription rates for our newsletter!
Newsletter bad practice
5. Experiment
You probably know, the web leads to personalization opportunities unmatched by other media. There is little "one size fits all", and that is why it is important to perform tests to determine which graphic composition will have better efficiency on your website. The color of your call to action, text or its position on the page may have a significant impact on the conversion rate.
The main thing of course is to test calls to action, there is still other elements that could be tested, for example to have the labels of fields to fill in the boxes either before, or at inside thereof. However, here are a fictional set of calls to action that could be tested in order to optimize the conversion rate of the subscription to the newsletter:
Test calls to action
6. Use a pop (pop-up)
If you decided not to use pop-ups because they seem intrusive and that you do not want to negatively affect the user experience on your website, it is a choice that defends very well.
However, if you have less than fifty subscribers to your newsletter and more than 5,000 monthly users visit your site, you have a serious problem converting and popups can remedy this problem.
Indeed, although not pleasant, popups can be very effective because they quickly caught the attention of the user to the desired conversion. In order not to disrupt the navigation of the user, here are several things to remember about pop:
Title: The title should be explicit and related to the problem that the newsletter will be relevant.
Design: The design should have a graph similar composition to the website for not creating dissonance. It must be pretty, but especially oriented conversion.
Size: How big will your window? It usually has to be large enough to include all important, but not too much to seem like an empty shell.
Display Timeout: What is the time at which you want your window to appear? From how long a page on your website consider yourself a loan visitors to convert?
Repeat: Ensure that the same window does not open on every page that a user visits.
7. Encourage your subscribers to share your newsletter
Invite your subscribers to share your newsletter to even this can definitely help you to popularize. If your subscribers think of their friends or acquaintances reading your newsletter, facilitate them life and offer even sharing options visual of it!
Submit your newsletter to your friends
8. Hold a contest
Organize a competition on the web allow you to quickly pick up emails and additional information on a group of individuals interested in your offer services or products. Not only the contest brings hope to win your participants, but it also allows you to associate yourself with a playful side. Take advantage of this favorable perception regarding your busniess to ask users to subscribe to your newsletter! Sharing options related to the contest will also enable you to achieve the social circles of your participants.
Example of internet contest
9. Do not buy email list
The reason why such measures in Bill C-28 against spam (spam) are in place is that many busniesses buy and sell lists of emails and disseminate information to people who have never made to the receive.
While there you might be possible to grow exponentially your subscribers by buying or renting email lists to busniess partners, it is simply not advisable to consider this option since you will decrease greatly the general interest of your subscribers to your newsletter. In the long term, it is not a recommended email marketing tactic, since few ethical and professional.
10. ... Continue meet your subscribers!
All the evidence we have presented has shown you several ways to attract new people to subscribe to your newsletter. But what will happen if your current subscribers are no longer content expected in your newsletters?
They no longer will click on your email.
They will have had a bad experience with your busniess.
... and your subscribers will decline, while you are looking to increase it.
This is why it is important that your newsletter and its contents are continuously improved, while respecting their purpose. Be consistent in your sending frequency, ask for feedback to your subscribers and make sure not to be complacent towards them.
In the first board, we determined that it was necessary that the visitor is able to quickly understand why they should subscribe to your newsletter. Often a good way to encourage visitors to subscribe to your newsletter is to create an exclusive offer to people subscribing to it.
Newsletter subscription form
Leave a privileged content of free access is an excellent way to encourage visitors to sign up to the newsletter, especially if they like the content you have given in return for registration!
Then, with a marketing automation tool like HubSpot, you could create several downloadable documents and then use dynamic forms that allow you to request different information to each additional action by the visitor.
3. Have multiple locations to register for the newsletter
Depending on the pages and content thereof, the preferred location of the call to action inviting the participant to sign up for your newsletter will be made to vary. To maximize the likelihood that your visitors convert by registering for your newsletter, you should consider include several different calls to action heading your conversion.
The following example is a very good example of a call to action repeated on a page. The busniess suggests to them AtmanCo blog reader subscribe to beginning of the article, and then at the end, when the reader has finished reading. First, since the right-hand column shows the essential actions to remember related to that page, visitors seeking the page highlights the call to find the desired action. Thereafter, the visitors more engaged with the content will be further challenged by the call to action at the bottom of the page, after reading the entire text. Thus, the two calls to action are complementary, since they will join the visitors who would not necessarily have converted with only one of the two boxes.
Calls for multiple actions
4. Get to the point and limit the number of fields to fill
Too often, marketing managers oriented data believe to ask for a large number of fields will benefit users, since they can then enjoy greater segmentation data for their mail shipments.
Although this thinking is not entirely false, we must understand that in order to maximize the number of subscribers to the newsletter, it is necessary, initial contact, be sure to limit the subscription brakes might have the visitors. The example below illustrates how a visitor might be intimidated by the amount of fields to fill in order to subscribe to the newsletter:
Poor newsletter
Moreover, in the invitation to the newsletter, it is important to stay focused on the conversion goal rather than launching poles to the user to other actions. For example, it is not recommended to propose two different calls to action in a box, which aims to improve the subscription rates for our newsletter!
Newsletter bad practice
5. Experiment
You probably know, the web leads to personalization opportunities unmatched by other media. There is little "one size fits all", and that is why it is important to perform tests to determine which graphic composition will have better efficiency on your website. The color of your call to action, text or its position on the page may have a significant impact on the conversion rate.
The main thing of course is to test calls to action, there is still other elements that could be tested, for example to have the labels of fields to fill in the boxes either before, or at inside thereof. However, here are a fictional set of calls to action that could be tested in order to optimize the conversion rate of the subscription to the newsletter:
Test calls to action
6. Use a pop (pop-up)
If you decided not to use pop-ups because they seem intrusive and that you do not want to negatively affect the user experience on your website, it is a choice that defends very well.
However, if you have less than fifty subscribers to your newsletter and more than 5,000 monthly users visit your site, you have a serious problem converting and popups can remedy this problem.
Indeed, although not pleasant, popups can be very effective because they quickly caught the attention of the user to the desired conversion. In order not to disrupt the navigation of the user, here are several things to remember about pop:
Title: The title should be explicit and related to the problem that the newsletter will be relevant.
Design: The design should have a graph similar composition to the website for not creating dissonance. It must be pretty, but especially oriented conversion.
Size: How big will your window? It usually has to be large enough to include all important, but not too much to seem like an empty shell.
Display Timeout: What is the time at which you want your window to appear? From how long a page on your website consider yourself a loan visitors to convert?
Repeat: Ensure that the same window does not open on every page that a user visits.
7. Encourage your subscribers to share your newsletter
Invite your subscribers to share your newsletter to even this can definitely help you to popularize. If your subscribers think of their friends or acquaintances reading your newsletter, facilitate them life and offer even sharing options visual of it!
Submit your newsletter to your friends
8. Hold a contest
Organize a competition on the web allow you to quickly pick up emails and additional information on a group of individuals interested in your offer services or products. Not only the contest brings hope to win your participants, but it also allows you to associate yourself with a playful side. Take advantage of this favorable perception regarding your busniess to ask users to subscribe to your newsletter! Sharing options related to the contest will also enable you to achieve the social circles of your participants.
Example of internet contest
9. Do not buy email list
The reason why such measures in Bill C-28 against spam (spam) are in place is that many busniesses buy and sell lists of emails and disseminate information to people who have never made to the receive.
While there you might be possible to grow exponentially your subscribers by buying or renting email lists to busniess partners, it is simply not advisable to consider this option since you will decrease greatly the general interest of your subscribers to your newsletter. In the long term, it is not a recommended email marketing tactic, since few ethical and professional.
10. ... Continue meet your subscribers!
All the evidence we have presented has shown you several ways to attract new people to subscribe to your newsletter. But what will happen if your current subscribers are no longer content expected in your newsletters?
They no longer will click on your email.
They will have had a bad experience with your busniess.
... and your subscribers will decline, while you are looking to increase it.
This is why it is important that your newsletter and its contents are continuously improved, while respecting their purpose. Be consistent in your sending frequency, ask for feedback to your subscribers and make sure not to be complacent towards them.
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