Selling online requires making many tests and this is what we do! The results of my tests have revealed three techniques to increase sales of a site 30% very quickly.
In this article you will discover:
the only guarantee really works and that can quickly double your sales
how to convince the most reluctant prospects without force their hand
the strategy of the check boxes that can largely doubled or tripled your sales
The strategies you'll discover here work as well for a startup as a blog or an e-commerce site. To establish you are open-minded and you must be ready for testing.
In this article you will discover:
the only guarantee really works and that can quickly double your sales
how to convince the most reluctant prospects without force their hand
the strategy of the check boxes that can largely doubled or tripled your sales
The strategies you'll discover here work as well for a startup as a blog or an e-commerce site. To establish you are open-minded and you must be ready for testing.
1. The Darty technique much better!
You know the Darty slogan is "if you find cheaper we will refund the difference". It's not bad but you can do much better. One thing that most scares your prospects is to not get their money if they buy from you. But that's not all. Some say they will be very difficult to be reimbursed if they are not satisfied. In fact, some vendors behind their site and are unreachable. It's even worse when those famous vendors live abroad.
Then there is the issue of price and quality! Some prospects have bought so many miracle products that they believe in anything! These are the most difficult to convince.
So there the modified technique to convince your most reluctant prospects. Of course we're not going to say we will reimburse if they find cheaper elsewhere. It's not going to convince anyone and it is not what will blow the brakes to purchase. It does not simply tell them that offers a money back guarantee two months. Again, most people see it everywhere and it will not make a difference.
By cons, you're going to tell them that if they are not satisfied, you'll repay their 2 times the difference! So if your product is sold 100 dollars and that customers are not satisfied, you'll pay back 200 dollars. You can even go up to 3 or 5 times the difference. Try it today and you'll soon see that you necessarily will make additional sales.
For this technique to be profitable you must apply on products for which you can measure an action. That is to say, you need to be measured to see if your client to use the product or not. This applies perfectly to online training and software.
2. The client pays nothing
This second technique is normally used for subscriptions. But you can use it to set rates products. Specifically, you will tell your customer that your product is available right away without paying anything. Ile only pay in 7 or 15 days if it is satisfied. Of course, for this to work, it must be collected automatically, which means that he must give his bank information.
Please do not use this method especially with Paypal. In fact, if you do it with Paypal, 3 twice the client will declare a dispute with Paypal or something like that. Paypal and always gives reasons to customers without listening to the sellers. For this to work you must use a traditional bank payment method type BNP, Savings and other Fund.
Of course, you need to be fully convinced that your product is of high quality and your customers will be fully satisfied. I advise you to test this offer on sites for which customers must login with a username and password, especially not with a download. Therefore, if the customer does not pay, he loses access and can not use your product.
3. Payment for consumption
This technique works well for software publishers but it can be perfectly adapted to other types of products such as video training (to stay in my field).
Example: I am selling a video training on email marketing to 297 dollars. The training consists of 6 modules and 45 videos. Some modules deal with techniques to build a list of prospects, others talk about segmentation, optimization CTR, sending e-mails based on behavior etc.
Rather than offering the same price from 297 dollars to everyone, I could list all the modules and videos. The prospect tick the videos they wish to acquire and the price varies depending on the boxes it tick. That said, I do not advise you to display the exact titles of each of your videos. Rather prefer to list only the modules. The prospect will be different boxes
create 50,000 without advertising prospects list
how to get email open rate of over 60%
how to make a sale a day by e-mail
It checks the modules they want and the price varies depending on the choices. In this way it is sure to have exactly what they want and the price is ridiculous. If he absolutely wants to know how to increase its rate of opening and clicks because it already has a list of several tens of thousands of emails, a fee of 47 dollars will seem to him ridiculous if it allows him to solve his problem. It will calculate and say that if he can duplicate his open rates and click on a list of 30 000, its revenues will largely sweeten the pill of buying the module.
Again, do not just read and put at least one of these techniques in application today!
You know the Darty slogan is "if you find cheaper we will refund the difference". It's not bad but you can do much better. One thing that most scares your prospects is to not get their money if they buy from you. But that's not all. Some say they will be very difficult to be reimbursed if they are not satisfied. In fact, some vendors behind their site and are unreachable. It's even worse when those famous vendors live abroad.
Then there is the issue of price and quality! Some prospects have bought so many miracle products that they believe in anything! These are the most difficult to convince.
So there the modified technique to convince your most reluctant prospects. Of course we're not going to say we will reimburse if they find cheaper elsewhere. It's not going to convince anyone and it is not what will blow the brakes to purchase. It does not simply tell them that offers a money back guarantee two months. Again, most people see it everywhere and it will not make a difference.
By cons, you're going to tell them that if they are not satisfied, you'll repay their 2 times the difference! So if your product is sold 100 dollars and that customers are not satisfied, you'll pay back 200 dollars. You can even go up to 3 or 5 times the difference. Try it today and you'll soon see that you necessarily will make additional sales.
For this technique to be profitable you must apply on products for which you can measure an action. That is to say, you need to be measured to see if your client to use the product or not. This applies perfectly to online training and software.
2. The client pays nothing
This second technique is normally used for subscriptions. But you can use it to set rates products. Specifically, you will tell your customer that your product is available right away without paying anything. Ile only pay in 7 or 15 days if it is satisfied. Of course, for this to work, it must be collected automatically, which means that he must give his bank information.
Please do not use this method especially with Paypal. In fact, if you do it with Paypal, 3 twice the client will declare a dispute with Paypal or something like that. Paypal and always gives reasons to customers without listening to the sellers. For this to work you must use a traditional bank payment method type BNP, Savings and other Fund.
Of course, you need to be fully convinced that your product is of high quality and your customers will be fully satisfied. I advise you to test this offer on sites for which customers must login with a username and password, especially not with a download. Therefore, if the customer does not pay, he loses access and can not use your product.
3. Payment for consumption
This technique works well for software publishers but it can be perfectly adapted to other types of products such as video training (to stay in my field).
Example: I am selling a video training on email marketing to 297 dollars. The training consists of 6 modules and 45 videos. Some modules deal with techniques to build a list of prospects, others talk about segmentation, optimization CTR, sending e-mails based on behavior etc.
Rather than offering the same price from 297 dollars to everyone, I could list all the modules and videos. The prospect tick the videos they wish to acquire and the price varies depending on the boxes it tick. That said, I do not advise you to display the exact titles of each of your videos. Rather prefer to list only the modules. The prospect will be different boxes
create 50,000 without advertising prospects list
how to get email open rate of over 60%
how to make a sale a day by e-mail
It checks the modules they want and the price varies depending on the choices. In this way it is sure to have exactly what they want and the price is ridiculous. If he absolutely wants to know how to increase its rate of opening and clicks because it already has a list of several tens of thousands of emails, a fee of 47 dollars will seem to him ridiculous if it allows him to solve his problem. It will calculate and say that if he can duplicate his open rates and click on a list of 30 000, its revenues will largely sweeten the pill of buying the module.
Again, do not just read and put at least one of these techniques in application today!
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