If you believe in the Inbound Marketing approach and the fact that social media, if properly utilized, can attract new leads that will eventually turn into customers, then what are you still with a LinkedIn profile is not up to date? As director or marketing manager or even sales, you need to have a profile that is current and optimized in order to use it for marketing purposes.
In fact, if your personas or business contacts looking LinkedIn and found a half-full profile where just one recognizes you on your photo and your last job registered date there several years it's not good for you. You will never take advantage of social media in this way, let alone LinkedIn. Do not panic! I will present in this article a few steps to optimize their LinkedIn profile in order to reach interesting marketing results.
First, you must know that LinkedIn does not only serve to put our Curriculum Vitae on the Internet in order to be recruited more easily. Do not think that LinkedIn will save you an interview, because this is not the case! This network could, for against, help you to recruit potential clients. Yes, it can be a selling tool, somehow, for your business while using Inbound Marketing approach.
In fact, if your personas or business contacts looking LinkedIn and found a half-full profile where just one recognizes you on your photo and your last job registered date there several years it's not good for you. You will never take advantage of social media in this way, let alone LinkedIn. Do not panic! I will present in this article a few steps to optimize their LinkedIn profile in order to reach interesting marketing results.
First, you must know that LinkedIn does not only serve to put our Curriculum Vitae on the Internet in order to be recruited more easily. Do not think that LinkedIn will save you an interview, because this is not the case! This network could, for against, help you to recruit potential clients. Yes, it can be a selling tool, somehow, for your business while using Inbound Marketing approach.
So what steps should we take to optimize and update our profile when we're marketing manager or specialist (or sales) to thus be able to join our personas in the right way?
1. Attach a professional photo
It is essential to include a professional photo, but not too serious on your LinkedIn profile. Your Personas must be able to identify with you and see a credible person and confidence in your photo. If you do not have good quality or high resolution, invest in a little photo shoot with a professional or semi-professional photographer. It will be worth it since you can reuse these photos on all your social media, your website and your blog.
2. Write your title with a value proposition
When writing your title, or marketing manager for X company, add a value proposition that says that you might be able to help and how you can help them. Thus, if a persona visit your profile and it reads your title, it will feel challenged and will have the taste to see more and to connect with you in order to follow you. You can include keywords searched by your target in your title.
Below, you can see what I've written on my own profile. You can read my way in life, or "digital adviser" and you can see a value proposition that follows or "turns your web strategies into results using Inbound Marketing".
3. Be easy to contact
Make sure it's easy to contact you! To do this, enter your email address, office phone number (if relevant for you), a link to your Twitter account, the address of your website and the address of your blog. Also make sure your LinkedIn URL is personalized. This will make it easier to find you on the network search engine, share the link to your URL and insert it on a business card, for example.
4. Write a summary that joins your personas
When it comes to optimizing your resume, it is advisable to write content that will join your personas. How?
Include some keywords that your personas might look.
Back to the value proposition in your title to have a guideline in your profile.
Include evidence of how you help your clients achieve concrete results. You can insert photos or files visually beautiful in order to demonstrate your expertise as examples of downloadable resources (visual or document useful for your personas).
Have a call to action at the end of your resume that will bring your personas to contact you or at least connect with you. For example, you might say, "Contact me for an assessment of your current strategy and to get personalized recommendations! "After the call to action, you can give your phone number and email.
5. Think of the consumer in the experience section
When you will optimize your experience section, describe each work experience by telling how you helped your clients improve their performance. Do not try too vent yourself! Instead, talk about the approach and tactics that you used to help your clients achieve their sales goals.
6. Add honors and awards received to your profile
It is well to add the awards and honors you have received, but keep, again, your personas in mind. They do not want to know that you won the best poker player, but you've won an award for the realization of a customer web site. Thus, your potential customers can better understand how you are good at what you do and how you might be useful to them.
7. Show your writing skills
If you have written books, books, blog articles, say so! How? Add your multiple publications to your profile by inserting the link to each one. So your personas give you some credibility because you have written content that answers their questions, problems and needs. This content could likely allow you to generate a single lead.
For example, I inserted in my LinkedIn profile all the blog posts I wrote on the blog FLY Tips and on the blog that I created in my control. So when someone visits your profile or connects to you, it can go check your publications and you, on your side, you just attract a visitor on your website.
8. Write all relevant training
It is advisable to include all courses that may be relevant to your LinkedIn profile. Indeed, it is important to put your college or university if you have, but also insert all online courses and certifications you spent in connection with your current job.
For example, in FLY advice, we have several web-related certifications so it is important to put them on our LinkedIn profile to demonstrate our expertise so that our personas can give us, again, credibility .
9. build a good size and quality network
As a manager or specialist in your field, you try to build a good sized network. If you have 50 or 100 contacts, it takes away a little credibility. Trying to connect with all your customers and all your business contacts. Once this is done, trying to connect with contacts that might be interesting for you. Do not go with the quality of contacts. It is better advocate for quality over quantity. If you do not know them, write them a personalized message. Tell them why you think it would be interesting to login. If it is the contact of a colleague or friend, explain the relationship you have with that person and explain to you that your friend has referred.
Know that once reached 500 contacts, you can not see the account so it is interesting to get to this figure to show that you have a good network of contacts. However, remember that this is not a race to contacts.
10. Ask for recommendations
To give you, again, credibility in the eyes of your personas, ask for recommendations to your clients. Recommendations from these demonstrate how you have done a good job for them since they have agreed to recommend you publicly on LinkedIn. You can also ask for recommendations to your colleagues and your bosses, but it will give less credibility than a customer for your personas. What better than a client to convince a potential client?
11. Attach relevant groups
The fact of joining groups is one of the best ways to reach your personas on LinkedIn. Indeed, joining groups that discuss interesting topics in the eyes of your personas, you're more likely to reach and generate leads. Do not forget to participate in these groups to have a chance to engage these personas and interact with them.
How can you engage your personas?
Share Content: publish content that will interest your personas on your profile in the groups you are a member. Post often and vary your content. Publish your content as much as the content industry. Below, we can see content industry and content writing tips FLY I shared. One was shared on my profile and the other in a group.
Loving the content: when you run out of time to comment on a publication, love it! Whether to thank a user for his comments or just to show your interest in shared content, do it!
Comment commenting or sharing content: do not try to promote your business in a comment! Instead, try to write reviews and thought that will trigger responses from your personas or your peers in your field. So you'll have more chances to have a discussion with them and engage them. You can also comment thanking users for their kind words and add an opening to any topic or ask a question.
Finally, here's a list of what should not be forgotten to do so by a manager or marketing specialist (or sales) to try to reach and engage their personas and then convert them and interact with them:
Review what worked well, or the results has generated shared content, to stand in the "insights" and learn from it;
Find or create personas relevant to your content;
Share content now or schedule it for later;
Watch the interactions that there was your publications (I love comments or consulting your profile)
Interact with those who commented and answer the questions;
Connect with those who interact with your content and that are interesting for you (quality contacts, potentially personas);
Listen to what is said about you using monitoring tools, such as Hootsuite or HubSpot Social Inbox, to name a few.
1. Attach a professional photo
It is essential to include a professional photo, but not too serious on your LinkedIn profile. Your Personas must be able to identify with you and see a credible person and confidence in your photo. If you do not have good quality or high resolution, invest in a little photo shoot with a professional or semi-professional photographer. It will be worth it since you can reuse these photos on all your social media, your website and your blog.
2. Write your title with a value proposition
When writing your title, or marketing manager for X company, add a value proposition that says that you might be able to help and how you can help them. Thus, if a persona visit your profile and it reads your title, it will feel challenged and will have the taste to see more and to connect with you in order to follow you. You can include keywords searched by your target in your title.
Below, you can see what I've written on my own profile. You can read my way in life, or "digital adviser" and you can see a value proposition that follows or "turns your web strategies into results using Inbound Marketing".
3. Be easy to contact
Make sure it's easy to contact you! To do this, enter your email address, office phone number (if relevant for you), a link to your Twitter account, the address of your website and the address of your blog. Also make sure your LinkedIn URL is personalized. This will make it easier to find you on the network search engine, share the link to your URL and insert it on a business card, for example.
4. Write a summary that joins your personas
When it comes to optimizing your resume, it is advisable to write content that will join your personas. How?
Include some keywords that your personas might look.
Back to the value proposition in your title to have a guideline in your profile.
Include evidence of how you help your clients achieve concrete results. You can insert photos or files visually beautiful in order to demonstrate your expertise as examples of downloadable resources (visual or document useful for your personas).
Have a call to action at the end of your resume that will bring your personas to contact you or at least connect with you. For example, you might say, "Contact me for an assessment of your current strategy and to get personalized recommendations! "After the call to action, you can give your phone number and email.
5. Think of the consumer in the experience section
When you will optimize your experience section, describe each work experience by telling how you helped your clients improve their performance. Do not try too vent yourself! Instead, talk about the approach and tactics that you used to help your clients achieve their sales goals.
6. Add honors and awards received to your profile
It is well to add the awards and honors you have received, but keep, again, your personas in mind. They do not want to know that you won the best poker player, but you've won an award for the realization of a customer web site. Thus, your potential customers can better understand how you are good at what you do and how you might be useful to them.
7. Show your writing skills
If you have written books, books, blog articles, say so! How? Add your multiple publications to your profile by inserting the link to each one. So your personas give you some credibility because you have written content that answers their questions, problems and needs. This content could likely allow you to generate a single lead.
For example, I inserted in my LinkedIn profile all the blog posts I wrote on the blog FLY Tips and on the blog that I created in my control. So when someone visits your profile or connects to you, it can go check your publications and you, on your side, you just attract a visitor on your website.
8. Write all relevant training
It is advisable to include all courses that may be relevant to your LinkedIn profile. Indeed, it is important to put your college or university if you have, but also insert all online courses and certifications you spent in connection with your current job.
For example, in FLY advice, we have several web-related certifications so it is important to put them on our LinkedIn profile to demonstrate our expertise so that our personas can give us, again, credibility .
9. build a good size and quality network
As a manager or specialist in your field, you try to build a good sized network. If you have 50 or 100 contacts, it takes away a little credibility. Trying to connect with all your customers and all your business contacts. Once this is done, trying to connect with contacts that might be interesting for you. Do not go with the quality of contacts. It is better advocate for quality over quantity. If you do not know them, write them a personalized message. Tell them why you think it would be interesting to login. If it is the contact of a colleague or friend, explain the relationship you have with that person and explain to you that your friend has referred.
Know that once reached 500 contacts, you can not see the account so it is interesting to get to this figure to show that you have a good network of contacts. However, remember that this is not a race to contacts.
10. Ask for recommendations
To give you, again, credibility in the eyes of your personas, ask for recommendations to your clients. Recommendations from these demonstrate how you have done a good job for them since they have agreed to recommend you publicly on LinkedIn. You can also ask for recommendations to your colleagues and your bosses, but it will give less credibility than a customer for your personas. What better than a client to convince a potential client?
11. Attach relevant groups
The fact of joining groups is one of the best ways to reach your personas on LinkedIn. Indeed, joining groups that discuss interesting topics in the eyes of your personas, you're more likely to reach and generate leads. Do not forget to participate in these groups to have a chance to engage these personas and interact with them.
How can you engage your personas?
Share Content: publish content that will interest your personas on your profile in the groups you are a member. Post often and vary your content. Publish your content as much as the content industry. Below, we can see content industry and content writing tips FLY I shared. One was shared on my profile and the other in a group.
Loving the content: when you run out of time to comment on a publication, love it! Whether to thank a user for his comments or just to show your interest in shared content, do it!
Comment commenting or sharing content: do not try to promote your business in a comment! Instead, try to write reviews and thought that will trigger responses from your personas or your peers in your field. So you'll have more chances to have a discussion with them and engage them. You can also comment thanking users for their kind words and add an opening to any topic or ask a question.
Finally, here's a list of what should not be forgotten to do so by a manager or marketing specialist (or sales) to try to reach and engage their personas and then convert them and interact with them:
Review what worked well, or the results has generated shared content, to stand in the "insights" and learn from it;
Find or create personas relevant to your content;
Share content now or schedule it for later;
Watch the interactions that there was your publications (I love comments or consulting your profile)
Interact with those who commented and answer the questions;
Connect with those who interact with your content and that are interesting for you (quality contacts, potentially personas);
Listen to what is said about you using monitoring tools, such as Hootsuite or HubSpot Social Inbox, to name a few.
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