On an e-commerce site, it is easy to interact with your leads or your consumers and thus loyalty. To do this, email marketing is appointed.
Email Marketing
So once you have generated leads or consumer, how do I continue to interact with them? Certainly when it comes to a subscriber to the newsletter or blog, it is easier to continue interaction with him since he has deliberately registered and wish to continue to receive your news, promotions, your special offers, etc. With respect to a buyer, you can insert it into an automated emails processes (workflow email marketing), that is to say, provide a series of emails sent to it after purchasing or email confirmation / thank purchase, an email from satisfaction to probe whether buying suits him an email from additional offers (see also items that might please you), an email as exclusive discounts already bought to the online store, etc.
Satisfaction survey
What is crucial is to provide quality content to your leads and your consumers. It has to be content that still meets their needs, questions or problems. So you'll have more chances to bring them back to your website. Must not you forget that it is easier to maintain leads and consumers already assume that trying to go in search of others since they are already gone down in the conversion tunnel.
Email Marketing
So once you have generated leads or consumer, how do I continue to interact with them? Certainly when it comes to a subscriber to the newsletter or blog, it is easier to continue interaction with him since he has deliberately registered and wish to continue to receive your news, promotions, your special offers, etc. With respect to a buyer, you can insert it into an automated emails processes (workflow email marketing), that is to say, provide a series of emails sent to it after purchasing or email confirmation / thank purchase, an email from satisfaction to probe whether buying suits him an email from additional offers (see also items that might please you), an email as exclusive discounts already bought to the online store, etc.
Satisfaction survey
What is crucial is to provide quality content to your leads and your consumers. It has to be content that still meets their needs, questions or problems. So you'll have more chances to bring them back to your website. Must not you forget that it is easier to maintain leads and consumers already assume that trying to go in search of others since they are already gone down in the conversion tunnel.
FLY Tips conversion Tunnel
In short, it must be said that the approach Inbound Marketing can certainly contribute to your e-commerce website, and if you plant all the elements listed in this article. However, do not forget to measure all these tactics in order to align the shot. And this is not the information and statistics fail with an online shop! You will therefore be able to do this without problems!
How to choose their keywords for SEO
On the web, the keywords are a key concept in the success of any initiative. It is these that help you not only to appear on search engines, but also to attract the eyes of personas that you are targeting with your digital marketing initiatives. Unfortunately, you will never be able to target all the keywords related to your offer, so it is important to make wise choices.
In this article, I will present a methodology to choose their keywords and generate pages that are relevant to both your users and search engines.
1. Define the information needs of your personas
As a professional digital marketing, your job is to make sure that your content can be found by your target personas on the web. This is why it is important to start your keyword research process keeping in mind the information needs of your personas.
What type of your primary personas search query will they submit? They formulate more queries related to their problems, or existing solutions? Try to identify all possible ways of formulating search queries.
2. Make a list of the most complete words on the subject
Before doing a keyword of choice, you must ensure that all existing alternatives have been evaluated. Here are some tips to use for an exhaustive list of keywords for a given theme:
Take stock of your organization's offer
The first step to take to start the search keywords is to think about the offer of your company and how it stands out from the competition.
What services and products you offer?
What issues these services and products can they solve?
How would you describe your business to someone who does not know you? Or to a child?
What differentiates your offering from those of your main competitors?
What issues are you most frequently asked?
The more keywords you choose will reflect the value of your organization, the more you will be able to delight visitors who arrive on your pages.
Check out the most efficient pages on search engines
If a page excels on the search engines on a given word, there is a very good chance that it contains words that are strongly related to the theme you want. Navigate therefore among the best results from Google and add keywords to your list!
Besides, Wikipedia is often an interesting source regarding keywords and synonyms. Moreover, with the sources of information from Wikipedia, you will find more links which you could draw information!
Investigate with your colleagues
Nobody knows your organization your own team. Ask everyone to put their hands in the dough and add a few words to the issues that concern them. This is a methodology too little valued by organizations that dare not "disturb" their appointed staff to different types of positions.
Complete with keywords planning tool
Once the above two points are achieved, you can then complete the job by adding the suggestions that will be provided by a keyword generator tool like the Google Keyword Planner.
As shown below, by submitting the terms "lead generation" and "inbound marketing" tool Google suggested me several ideas similar keywords:
3. Sort keywords by search volume estimates
Once you have determined the problems of your personas and you have assigned a set of keywords to each issue, you should make sure to classify these search queries according to their search volume estimates.
Capturing presented above screen shows these estimates, carried out with the Google Keyword Planner. Various other tools to perform similar analyzes, such as Wordtracker, Keyword Tool or Tool Keyword HubSpot.
Obviously, the more keywords searched are those your privilege.
Quick reminder about Personas
I would like to digress for a moment to remind you of the importance of understanding the problems of your personas before you tackle the classification of keywords according to their search volumes. Many SEO specialists use a variety of tools to provide estimates of very specific keywords without anchor their thinking through your personas. This will ensure that eventually, you will probably have pages that generate a lot of organic traffic without generating conversion, and the reason is simple: your pages will not attract the right people to your website!
4. Evaluate the degree of competition keywords
Once you have filed your keywords by their search volume estimates, you will then need to assess the degree of competition on each one to see if you can you rank among the top results of search engines.
In order to achieve these estimates, the Google Keyword Planner still here represents a free solution that is functional, but more sophisticated tools also exist, such as the Keyword Difficulty Tool Moz or to SEMrush.
In the screenshot below, you can see the ratio of keywords to HubSpot, who notes, in 100, the difficulty to break into a specific term with the "Keyword Difficulty".
However, without necessarily having to make a detailed analysis of the degree of difficulty of keywords, you can start by simply run in incognito searches on Google and look for yourself what are the first results.
Will has a lot of results that the title fits perfectly with the input query?
The first results are they from very high authority websites on the web?
If you feel that there is little relevant content for the input query or that no big players on the latter, then you will have found a niche content to exploit!
The key is finding the balance between search volume and the degree of competition!
You guessed it, after all these steps have been completed, your biggest challenge will be to find the balance between search volume and level of competition.
A study in 2014 estimated that, on a Google page only with natural results, 76% of clicks are made on the first 4 search results, and only 1% of clicks go to the next page of results. Thus, even if a given keyword is highly sought after by users, you should not choose it if you do not feel able to integrate at least the first page of results.
Often when companies engage in website redesign projects, they will focus on hyper searched keywords and also very competitive, because it is known of their customers terms. While it is important to have this type of content on your web site, you should not rely on these keywords to generate organic traffic because it will be extremely difficult to rank among the best results!
In short, it must be said that the approach Inbound Marketing can certainly contribute to your e-commerce website, and if you plant all the elements listed in this article. However, do not forget to measure all these tactics in order to align the shot. And this is not the information and statistics fail with an online shop! You will therefore be able to do this without problems!
How to choose their keywords for SEO
On the web, the keywords are a key concept in the success of any initiative. It is these that help you not only to appear on search engines, but also to attract the eyes of personas that you are targeting with your digital marketing initiatives. Unfortunately, you will never be able to target all the keywords related to your offer, so it is important to make wise choices.
In this article, I will present a methodology to choose their keywords and generate pages that are relevant to both your users and search engines.
1. Define the information needs of your personas
As a professional digital marketing, your job is to make sure that your content can be found by your target personas on the web. This is why it is important to start your keyword research process keeping in mind the information needs of your personas.
What type of your primary personas search query will they submit? They formulate more queries related to their problems, or existing solutions? Try to identify all possible ways of formulating search queries.
2. Make a list of the most complete words on the subject
Before doing a keyword of choice, you must ensure that all existing alternatives have been evaluated. Here are some tips to use for an exhaustive list of keywords for a given theme:
Take stock of your organization's offer
The first step to take to start the search keywords is to think about the offer of your company and how it stands out from the competition.
What services and products you offer?
What issues these services and products can they solve?
How would you describe your business to someone who does not know you? Or to a child?
What differentiates your offering from those of your main competitors?
What issues are you most frequently asked?
The more keywords you choose will reflect the value of your organization, the more you will be able to delight visitors who arrive on your pages.
Check out the most efficient pages on search engines
If a page excels on the search engines on a given word, there is a very good chance that it contains words that are strongly related to the theme you want. Navigate therefore among the best results from Google and add keywords to your list!
Besides, Wikipedia is often an interesting source regarding keywords and synonyms. Moreover, with the sources of information from Wikipedia, you will find more links which you could draw information!
Investigate with your colleagues
Nobody knows your organization your own team. Ask everyone to put their hands in the dough and add a few words to the issues that concern them. This is a methodology too little valued by organizations that dare not "disturb" their appointed staff to different types of positions.
Complete with keywords planning tool
Once the above two points are achieved, you can then complete the job by adding the suggestions that will be provided by a keyword generator tool like the Google Keyword Planner.
As shown below, by submitting the terms "lead generation" and "inbound marketing" tool Google suggested me several ideas similar keywords:
3. Sort keywords by search volume estimates
Once you have determined the problems of your personas and you have assigned a set of keywords to each issue, you should make sure to classify these search queries according to their search volume estimates.
Capturing presented above screen shows these estimates, carried out with the Google Keyword Planner. Various other tools to perform similar analyzes, such as Wordtracker, Keyword Tool or Tool Keyword HubSpot.
Obviously, the more keywords searched are those your privilege.
Quick reminder about Personas
I would like to digress for a moment to remind you of the importance of understanding the problems of your personas before you tackle the classification of keywords according to their search volumes. Many SEO specialists use a variety of tools to provide estimates of very specific keywords without anchor their thinking through your personas. This will ensure that eventually, you will probably have pages that generate a lot of organic traffic without generating conversion, and the reason is simple: your pages will not attract the right people to your website!
4. Evaluate the degree of competition keywords
Once you have filed your keywords by their search volume estimates, you will then need to assess the degree of competition on each one to see if you can you rank among the top results of search engines.
In order to achieve these estimates, the Google Keyword Planner still here represents a free solution that is functional, but more sophisticated tools also exist, such as the Keyword Difficulty Tool Moz or to SEMrush.
In the screenshot below, you can see the ratio of keywords to HubSpot, who notes, in 100, the difficulty to break into a specific term with the "Keyword Difficulty".
However, without necessarily having to make a detailed analysis of the degree of difficulty of keywords, you can start by simply run in incognito searches on Google and look for yourself what are the first results.
Will has a lot of results that the title fits perfectly with the input query?
The first results are they from very high authority websites on the web?
If you feel that there is little relevant content for the input query or that no big players on the latter, then you will have found a niche content to exploit!
The key is finding the balance between search volume and the degree of competition!
You guessed it, after all these steps have been completed, your biggest challenge will be to find the balance between search volume and level of competition.
A study in 2014 estimated that, on a Google page only with natural results, 76% of clicks are made on the first 4 search results, and only 1% of clicks go to the next page of results. Thus, even if a given keyword is highly sought after by users, you should not choose it if you do not feel able to integrate at least the first page of results.
Often when companies engage in website redesign projects, they will focus on hyper searched keywords and also very competitive, because it is known of their customers terms. While it is important to have this type of content on your web site, you should not rely on these keywords to generate organic traffic because it will be extremely difficult to rank among the best results!
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