Are you natural on camera? The answer for most of us is no. This is actually not given to everyone to be comfortable when the red light comes on. Nevertheless, several companies borrow the voices of their video content strategy and are often disappointed with the results. Professional equipment and a film crew are unfortunately not a guarantee of success guaranteed.
It is important to prepare the person who will speak on camera. This can make the difference between a good and a bad video. Here are 10 mistakes not to make the subject into your educational videos.
1. Tense and nervous
Before you begin capturing your video, make sure you are relaxed and casual. A nervous or tense person is easily perceptible to the camera. Therefore, it will be harder for the listener to create a relationship of trust with you.
Tip: Before you start shooting your video, tame your surroundings and go crazy on camera. Some small jumps, faces and laughter will help you lower your stress level.
2. Do not smile
A happy person is much more interesting and captivating, to watch someone talk in a bad mood. Sketch a few smiles. Thus, you will appear as a nice person to trust. This way, your audience will be more inclined to believe what you say.
It is important to prepare the person who will speak on camera. This can make the difference between a good and a bad video. Here are 10 mistakes not to make the subject into your educational videos.
1. Tense and nervous
Before you begin capturing your video, make sure you are relaxed and casual. A nervous or tense person is easily perceptible to the camera. Therefore, it will be harder for the listener to create a relationship of trust with you.
Tip: Before you start shooting your video, tame your surroundings and go crazy on camera. Some small jumps, faces and laughter will help you lower your stress level.
2. Do not smile
A happy person is much more interesting and captivating, to watch someone talk in a bad mood. Sketch a few smiles. Thus, you will appear as a nice person to trust. This way, your audience will be more inclined to believe what you say.
3. Hands in pockets
You'll look annoyed if you talk with your hands in your pockets. At the same time, you will probably be boring. In the video, it is interesting to see the dynamic people who seem to have fun on camera. So get your hands out of your pockets and start talking with your hands.
4. Have a too rapid talking rate
When we are stressed, we tend to talk too fast. Try to keep a slow speed when you talk to impress upon you by your audience. To give you an idea, try to talk just a little slower than in your life every day. Look at yourself and you will see that your speed is probably perfect.
Also, take time to breathe between sentences. There is no harm in taking a little break to unwind or take a sip of water. Anyway, these sequences may be cut during installation.
5. No intonation in his voice
Listening to a person speaking with a monotonous tone is quite boring, so it is imperative to have a dynamic and energetic tone of voice. If you are tired, it is better to defer all day, a subject with a monotone voice will not be interesting for the listener.
6. improvise on camera
Often due to lack of time, some prefer to spend on camera without having prepared. Unless you are an expert and know about the topic on the tip of his fingers, it is a mistake. You will not be satisfied with the result, there will be more downtime and a safe bet that there will be no more in your ideas.
Before going on camera, prepare the structure and verbatim your presentation. A few days before the shooting, read your transcript to a colleague and ask him his opinion. Afterwards, make the necessary corrections to the text has the air as natural as possible. On camera, it does not matter if you do not follow your text to the letter. It may well be that you will change a few words. The most important thing is that you look natural and feel comfortable.
7. Not having visuals
There can be up to watch a person speak without pictures or visual aids. Like any good university professor, it is preferable to use the concept of images and words to ensure greater retention of information.
A good practice is to prepare slides explaining your topic by adding some pictures and interesting graphics. These slides may be added in postproduction.
8. Having no interesting content
It seems obvious, but the content seems interesting for you is not necessarily your audience. As in your blog posts, make sure that the content created interest your personas. It is for them that you are doing the videos, so you have to choose video topics are of interest to your ideal clients.
9. Try to stay short
During the preparation of your capsule, make sure to keep it short in the development of your text. People prefer short capsules and well structured. Also, be careful to stay within your subject. If you have too much to explain it is perhaps better to make several capsules.
10. Do not look at the camera
Video clip recording should be educational, it is important that the subject looks at all times at the main camera. Want to connect with the listener, if you look away, they will think you're asking for it. If you shooting with more than one camera, make sure that your subject will always look the same camera, the main one . A change of look to another camera will complicate the assembly and is not required for this type of video.
You'll look annoyed if you talk with your hands in your pockets. At the same time, you will probably be boring. In the video, it is interesting to see the dynamic people who seem to have fun on camera. So get your hands out of your pockets and start talking with your hands.
4. Have a too rapid talking rate
When we are stressed, we tend to talk too fast. Try to keep a slow speed when you talk to impress upon you by your audience. To give you an idea, try to talk just a little slower than in your life every day. Look at yourself and you will see that your speed is probably perfect.
Also, take time to breathe between sentences. There is no harm in taking a little break to unwind or take a sip of water. Anyway, these sequences may be cut during installation.
5. No intonation in his voice
Listening to a person speaking with a monotonous tone is quite boring, so it is imperative to have a dynamic and energetic tone of voice. If you are tired, it is better to defer all day, a subject with a monotone voice will not be interesting for the listener.
6. improvise on camera
Often due to lack of time, some prefer to spend on camera without having prepared. Unless you are an expert and know about the topic on the tip of his fingers, it is a mistake. You will not be satisfied with the result, there will be more downtime and a safe bet that there will be no more in your ideas.
Before going on camera, prepare the structure and verbatim your presentation. A few days before the shooting, read your transcript to a colleague and ask him his opinion. Afterwards, make the necessary corrections to the text has the air as natural as possible. On camera, it does not matter if you do not follow your text to the letter. It may well be that you will change a few words. The most important thing is that you look natural and feel comfortable.
7. Not having visuals
There can be up to watch a person speak without pictures or visual aids. Like any good university professor, it is preferable to use the concept of images and words to ensure greater retention of information.
A good practice is to prepare slides explaining your topic by adding some pictures and interesting graphics. These slides may be added in postproduction.
8. Having no interesting content
It seems obvious, but the content seems interesting for you is not necessarily your audience. As in your blog posts, make sure that the content created interest your personas. It is for them that you are doing the videos, so you have to choose video topics are of interest to your ideal clients.
9. Try to stay short
During the preparation of your capsule, make sure to keep it short in the development of your text. People prefer short capsules and well structured. Also, be careful to stay within your subject. If you have too much to explain it is perhaps better to make several capsules.
10. Do not look at the camera
Video clip recording should be educational, it is important that the subject looks at all times at the main camera. Want to connect with the listener, if you look away, they will think you're asking for it. If you shooting with more than one camera, make sure that your subject will always look the same camera, the main one . A change of look to another camera will complicate the assembly and is not required for this type of video.
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