What is Google Adwords? How It Works, How To Use It
It's very simple:
- Type in a google keywords in the search box
- you get a list of results with the right 8 commercial ads.
If there are more than 8 people positioned on these keywords, a link "More trade ads" appears. Of course if you are one of these non-displayed ads on the first page, your page views count is not taken into account. Ads that appear at the top of the search window "natural" links are called "Premium" (1-3 links), they are usually much more than other ads clicked.
It's very simple:
- Type in a google keywords in the search box
- you get a list of results with the right 8 commercial ads.
If there are more than 8 people positioned on these keywords, a link "More trade ads" appears. Of course if you are one of these non-displayed ads on the first page, your page views count is not taken into account. Ads that appear at the top of the search window "natural" links are called "Premium" (1-3 links), they are usually much more than other ads clicked.
Here is the general principle for the creation of a Google ad:
1- You set the keywords for which you want your ad to appear.
2- You write the ad text, with the title, two lines of description, the address of the page that appears to users and the page where they will land.
3- You set your maximum budget to spend a day and the price you are willing to pay for each click of a surfer on your link (note: if the amount is not large enough to show Google will warn you).
4- Your ad appears on Google within a few hours, with a ranking that depend on several factors:
- The amount you pay per click: the more you pay, the higher you are.
- The click rate on your ad more people click on your ad, the higher you are.
- The domain name, the keywords found on the home page, the number of inactive keywords in your ad group (note: since August 21 keywords are no longer marked as inactive, they are still "displayable "but with very very few clicks ...), the loading time of your landing page ... These are appointed by the Google" Quality Score ", that is to say, the adequacy of your advertising compared Google indicators.
google adwords
- The history of your Google Adwords account: If you are an "old" client and good customer, you will be favored over a person who has opened an account.
To access the first locations, so you have to juggle several factors: pay a higher price per click, optimize landing page, offer a seller message that will trigger a higher CTR ...
Watch Out! The launch of your campaign you have taken on two factors: the quality of your ad (home page, domain name ...) and the amount of your bid. It was only when the campaign really that CTR will be more important. As we will see below, it will be essential to properly manage these two elements from the start of the announcement.
Here is the method that we will follow to implement our campaign Google Adwords
1 - Defining the overall structure of the Google Adwords campaigns (major themes).
2 - Choose keywords and phrases.
3 - Create ads.
4 - Implementation live in the countryside for 30 seconds to see the positioning of keywords, quality keywords, the minimum amount to bet.
5 - Consolidate more finely keywords with campaigns and groups of keywords (keywords stars ...).
6 - Optimization of ads and landing pages according to the new groups.
7 - Monitoring and optimization of different campaigns.
Above all, you must create a Google Adwords account, it takes only a few seconds ... Once it's done, we can move on its optimization ...
1- You set the keywords for which you want your ad to appear.
2- You write the ad text, with the title, two lines of description, the address of the page that appears to users and the page where they will land.
3- You set your maximum budget to spend a day and the price you are willing to pay for each click of a surfer on your link (note: if the amount is not large enough to show Google will warn you).
4- Your ad appears on Google within a few hours, with a ranking that depend on several factors:
- The amount you pay per click: the more you pay, the higher you are.
- The click rate on your ad more people click on your ad, the higher you are.
- The domain name, the keywords found on the home page, the number of inactive keywords in your ad group (note: since August 21 keywords are no longer marked as inactive, they are still "displayable "but with very very few clicks ...), the loading time of your landing page ... These are appointed by the Google" Quality Score ", that is to say, the adequacy of your advertising compared Google indicators.
google adwords
- The history of your Google Adwords account: If you are an "old" client and good customer, you will be favored over a person who has opened an account.
To access the first locations, so you have to juggle several factors: pay a higher price per click, optimize landing page, offer a seller message that will trigger a higher CTR ...
Watch Out! The launch of your campaign you have taken on two factors: the quality of your ad (home page, domain name ...) and the amount of your bid. It was only when the campaign really that CTR will be more important. As we will see below, it will be essential to properly manage these two elements from the start of the announcement.
Here is the method that we will follow to implement our campaign Google Adwords
1 - Defining the overall structure of the Google Adwords campaigns (major themes).
2 - Choose keywords and phrases.
3 - Create ads.
4 - Implementation live in the countryside for 30 seconds to see the positioning of keywords, quality keywords, the minimum amount to bet.
5 - Consolidate more finely keywords with campaigns and groups of keywords (keywords stars ...).
6 - Optimization of ads and landing pages according to the new groups.
7 - Monitoring and optimization of different campaigns.
Above all, you must create a Google Adwords account, it takes only a few seconds ... Once it's done, we can move on its optimization ...
RSS Feed