You've read my last two articles talking about why people buy on the internet and you need to know about advertising and AIDA. It is an acronym for Attention, Interest, Desire, Purchase.
• The first step is to draw potential client note that he may see advertising and that he would want to know more click on the link to your sales page.
• The second is to arouse his interest in the information available on the page where it will "land" is the place to spark their interest in relation to the product or service that you want to sell.
• The third step is to get the customer to the product Desire touting the benefits it for him
• Finally, the fourth stage and bring the potential customer to buy the product or service going to the checkout.
• The first step is to draw potential client note that he may see advertising and that he would want to know more click on the link to your sales page.
• The second is to arouse his interest in the information available on the page where it will "land" is the place to spark their interest in relation to the product or service that you want to sell.
• The third step is to get the customer to the product Desire touting the benefits it for him
• Finally, the fourth stage and bring the potential customer to buy the product or service going to the checkout.
These steps happen in order. So if you do not manage to attract attention, you can not create interest and desire for the product to arrive at the checkout. Of course, only a fraction of people who will begin the process will get to the end and buy the product. We must therefore ensure that at each stage, we get to keep the maximum potential customers to purchase.
How can we do to improve the efficiency of each step in order to bring as many potential customers to buy our products?
You have to work on three key elements to achieve this
The efficiency of the process (to lead the potential customer from the beginning to the end)
The conversion (ie the% of purchase or conversion)
The customer loyalty (a satisfied customer who returns)
Let's talk about more of the purchase process itself and the elements to look to improve efficiency and maximize the purchases made.
Improving the efficiency of the process
For what do we start when we want to validate the effectiveness of a process? Analyzing traffic (potential customers) from entering until they leave.
For example if you have 100 potential customers that start the process by clicking on the link, how is it that you lose every step, why we lose them? And how many of them go through the process and really buying? Is it 10 or 2 or none? Why?
Then analysis that can be improved by making each step tests with pilot groups. Then we did a survey of potential customers who have clicked on the link, in relation to their experience with our online purchasing system. Did they have difficulty understanding what they had to sell? Do they were puzzled over what this could bring them as benefits? Is satisfaction guarantee clear? Does the buying process easy?
As you see, there is much to say and it is not easy to explain to you all from short articles in a blog. I understand that this sounds a bit complex, it was for me too early and unfortunately I could not cover all the points in this article. I could not tell you about in this article:
• Conversion: that is to say, how to increase the% of purchase made from potential customers that enter the process
• The customer loyalty: that is to say, how to keep your customers and that the latter return to buy on your site.
How can we do to improve the efficiency of each step in order to bring as many potential customers to buy our products?
You have to work on three key elements to achieve this
The efficiency of the process (to lead the potential customer from the beginning to the end)
The conversion (ie the% of purchase or conversion)
The customer loyalty (a satisfied customer who returns)
Let's talk about more of the purchase process itself and the elements to look to improve efficiency and maximize the purchases made.
Improving the efficiency of the process
For what do we start when we want to validate the effectiveness of a process? Analyzing traffic (potential customers) from entering until they leave.
For example if you have 100 potential customers that start the process by clicking on the link, how is it that you lose every step, why we lose them? And how many of them go through the process and really buying? Is it 10 or 2 or none? Why?
Then analysis that can be improved by making each step tests with pilot groups. Then we did a survey of potential customers who have clicked on the link, in relation to their experience with our online purchasing system. Did they have difficulty understanding what they had to sell? Do they were puzzled over what this could bring them as benefits? Is satisfaction guarantee clear? Does the buying process easy?
As you see, there is much to say and it is not easy to explain to you all from short articles in a blog. I understand that this sounds a bit complex, it was for me too early and unfortunately I could not cover all the points in this article. I could not tell you about in this article:
• Conversion: that is to say, how to increase the% of purchase made from potential customers that enter the process
• The customer loyalty: that is to say, how to keep your customers and that the latter return to buy on your site.
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