Your busniess is now almost ready to open its doors. All the preparatory work was done, and now you can almost feel your success. But what should you do now to make sure that your busniess will start as soon as possible?
Obviously, the faster you will have a loyal customer base, the faster you'll be on your way to financial independence. Thus, before the official opening, you need to start doing some publicity to allow potential customers to know that you are opening soon.
You should probably incorporate public relations (PR) to your strategy. PR are free, so you should take advantage of this opportunity. Two or three weeks before the opening, send an article to your local newspaper about your company. Keep a neutral and informational voice, as if you were yourself a journalist. Sometimes journalists have no inspiration or lack the time to complete a few columns, so they use outdoor items, which represents an invaluable advertising, free for you! You find free advice on how to write such an article on the Internet.
Also, tell all your family and all your friends the date of opening. If you have a store, organize a small event and invite them all. The sight of so many movements in your store should attract attention and increase your visibility.
If you can, invest in a simple advertising, such as pamphlets to be distributed in the neighborhood. It is not very expensive and could bring you some potential customers.
The goal is to open to allow potential customers to know you exist. Install a large poster NOW OPEN at your store. Guests must absolutely know that you offer a new product or service so they can try it, so use every means that can give you that opportunity.
You should probably incorporate public relations (PR) to your strategy. PR are free, so you should take advantage of this opportunity. Two or three weeks before the opening, send an article to your local newspaper about your company. Keep a neutral and informational voice, as if you were yourself a journalist. Sometimes journalists have no inspiration or lack the time to complete a few columns, so they use outdoor items, which represents an invaluable advertising, free for you! You find free advice on how to write such an article on the Internet.
Also, tell all your family and all your friends the date of opening. If you have a store, organize a small event and invite them all. The sight of so many movements in your store should attract attention and increase your visibility.
If you can, invest in a simple advertising, such as pamphlets to be distributed in the neighborhood. It is not very expensive and could bring you some potential customers.
The goal is to open to allow potential customers to know you exist. Install a large poster NOW OPEN at your store. Guests must absolutely know that you offer a new product or service so they can try it, so use every means that can give you that opportunity.
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