I can not count the number of times I heard it was absolutely necessary to have a "good idea" to launch his startup busniess. As if enough one morning to be touched by divine grace for the appearance, in the spirit of the lucky, the supreme Idea ensuring his busniess success ......
In addition to having a "good idea" does not mean much, focus on it, imagining that it is the absolute criterion makes no sense. Yet this belief is still persistent ...
Although it is unnecessary to copy foolishly that many competitors are already doing a "good idea" is far from being the most important for a successful startup item.
A good idea or a good team? What if you could have a "good idea" to create a large-scale company, we no longer count the number of startups that enter the stock market or be acquired by large multinationals. The reality is that 90% of them end up six feet underground despite innovative and promising ideas.
But an idea as innovative as it is, is only an idea and not with a vague abstract project that satisfies customers, but with a quality offer only talented founders can create. The success of a startup is therefore based primarily on a team that can turn a simple idea into concrete and irresistible offers.
Become famous. Even if your idea is innovative, do not think that is enough to impose your offer quickly. This is not because you offer the best product in the world that customers will rush it. If no one knows you exist, you will not sell anything. And to convince customers, develop a good strategy is essential because it is not an original idea that creates a "buzz" but effective communication.
Too late! A "good idea" can actually be today but time to gather the team to develop the offer to raise funds if necessary, make themselves known and your idea is exceeded. For many months elapse between the time when the seed idea in the mind of the founder and the time when customers hear about the offer. The market is evolving quickly in the new tech, timing is essential for a successful startup busniess.
Do not be bounded. Unless you possess the gifts of clairvoyance (in this case do not make startup busniess but fill a grid of lotto tickets), there is a good chance that your offer has much more to do with your idea departure. Indeed, over time becoming an expert in your field, you will discover new opportunities to capture and modify your offer or to change direction radically. This is what have done many successful startups such as Criteo. Focus on its core idea is dangerous when it becomes an unhealthy blindness.
In addition to having a "good idea" does not mean much, focus on it, imagining that it is the absolute criterion makes no sense. Yet this belief is still persistent ...
Although it is unnecessary to copy foolishly that many competitors are already doing a "good idea" is far from being the most important for a successful startup item.
A good idea or a good team? What if you could have a "good idea" to create a large-scale company, we no longer count the number of startups that enter the stock market or be acquired by large multinationals. The reality is that 90% of them end up six feet underground despite innovative and promising ideas.
But an idea as innovative as it is, is only an idea and not with a vague abstract project that satisfies customers, but with a quality offer only talented founders can create. The success of a startup is therefore based primarily on a team that can turn a simple idea into concrete and irresistible offers.
Become famous. Even if your idea is innovative, do not think that is enough to impose your offer quickly. This is not because you offer the best product in the world that customers will rush it. If no one knows you exist, you will not sell anything. And to convince customers, develop a good strategy is essential because it is not an original idea that creates a "buzz" but effective communication.
Too late! A "good idea" can actually be today but time to gather the team to develop the offer to raise funds if necessary, make themselves known and your idea is exceeded. For many months elapse between the time when the seed idea in the mind of the founder and the time when customers hear about the offer. The market is evolving quickly in the new tech, timing is essential for a successful startup busniess.
Do not be bounded. Unless you possess the gifts of clairvoyance (in this case do not make startup busniess but fill a grid of lotto tickets), there is a good chance that your offer has much more to do with your idea departure. Indeed, over time becoming an expert in your field, you will discover new opportunities to capture and modify your offer or to change direction radically. This is what have done many successful startups such as Criteo. Focus on its core idea is dangerous when it becomes an unhealthy blindness.
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