There are over 300,000 people following day David Kerpen (entrepreneur, an influencer and author- New York BEST SELLER).
Some numbers for you: it had 16 million reads the pages of his blog with LinkedIn and other social networks. This allowed him to identify several thousand "prospects" for his book and allowed him to be able to achieve more than 1 Million dollars in revenue last year. Last year hundreds of thousands of people have read his articles and blogs consulted his thanks in part to LinkedIn.
That's why I found it interesting to share with you this article and comment on some of this stuff!
In his article on "Inc.", entitled "How to Make Money by Blogging on Linkedin" explains David Kerpen just 6 points how to play on the Internet and how to generate, too, the volume and shares to finally be able to make sales and earn income on the Internet.
Some numbers for you: it had 16 million reads the pages of his blog with LinkedIn and other social networks. This allowed him to identify several thousand "prospects" for his book and allowed him to be able to achieve more than 1 Million dollars in revenue last year. Last year hundreds of thousands of people have read his articles and blogs consulted his thanks in part to LinkedIn.
That's why I found it interesting to share with you this article and comment on some of this stuff!
In his article on "Inc.", entitled "How to Make Money by Blogging on Linkedin" explains David Kerpen just 6 points how to play on the Internet and how to generate, too, the volume and shares to finally be able to make sales and earn income on the Internet.
Here are 6 points:
1- Think of a striking title for your article
We must have a clear title, which promises to deliver powerful interesting content to readers. This accounts for 60% of the impact and success you have on LinkedIn. The title is very important if we want to attract attention and be played. It is increasingly difficult to get the attention of people on the internet and a good title will allow you to stand out and get the attention you want.
For example, if you are an accountant using a title like "5 Essential Tips to save money with your taxes this year." If you are a busniess growth consultant use a title like "The secrets to grow your busniess"
2- Have a nice picture
The picture is worth 30% of your success in getting the attention of readers. Many people notice more photos than the text itself. If you put your personal photo, make sure it is working. If you use a royalty free photo, made a wise choice in selecting an image (and obtaining rights) on sites such as Shuterstock, iStockphoto, fotolia, etc.
3- Be concise
It depends on the message you want to deliver, however, an article blog 400-600 words is enough. Use different forms (bold, italic ...), ventilate the text for easier reading. Use quotes and be changed in your subjects and ways to present. Remember to include a link to a Slideshare presentation or video for example.
4 - Include calls to action "strong"
It must include at the end of your article calls to action that are strong and clear. Here are two calls to action that you should put at the end of your text:
Ask your readers to give you feedback and ask you specific questions then you can answer. Discussions on LinkedIn are very important to let you know and so that your article can become "viral" on the NET. That is to say, so that it is shared by thousands of readers subsequently. It is for this reason that you should encourage your readers to write to you.
Ask them to go to your site to take advantage of an offer. For this is that you can offer such training in three free videos in exchange for their email address and then offer them to purchase training or simply direct invitation to purchase your book such as offering reduced if make the purchase within 24 hours (using a squeeze page or sales page).
5- Then Share your article on LinkedIN, Facebook and Twitter
LinkedIn is the most interesting network to start because it is a professional network and is read by professionals, however, do not neglect the other social networks. So, share your articles with your contacts also on other networks (Facebook, Twitter, Tumblr, etc.). Share your items publicly and also privately by adding a note to people you know. Do not be afraid to share up to four times in a day. People are not all online at the same time and it may be that your message gets lost in the amount of messages that are published on Twitter, for example.
6. Repeat steps 1 through 5
To get results, you have to write regularly on your blog and it must be done at least once a week. Remember though that you will not reach millions of readers, just to make money. First, it is not all your customers. Only a few who become your customers who buy your products or services. The idea is to attract as many people to your site in order to increase access to potential customers. Think of a funnel. If 1000 people read you and only 1% of them are your customers, it is 10 per 1000 customers drives. Increasing the number of potential customers by multiplying the number of people who have just read. What happens with this calculation if there were a million readers? Do the math ...
1- Think of a striking title for your article
We must have a clear title, which promises to deliver powerful interesting content to readers. This accounts for 60% of the impact and success you have on LinkedIn. The title is very important if we want to attract attention and be played. It is increasingly difficult to get the attention of people on the internet and a good title will allow you to stand out and get the attention you want.
For example, if you are an accountant using a title like "5 Essential Tips to save money with your taxes this year." If you are a busniess growth consultant use a title like "The secrets to grow your busniess"
2- Have a nice picture
The picture is worth 30% of your success in getting the attention of readers. Many people notice more photos than the text itself. If you put your personal photo, make sure it is working. If you use a royalty free photo, made a wise choice in selecting an image (and obtaining rights) on sites such as Shuterstock, iStockphoto, fotolia, etc.
3- Be concise
It depends on the message you want to deliver, however, an article blog 400-600 words is enough. Use different forms (bold, italic ...), ventilate the text for easier reading. Use quotes and be changed in your subjects and ways to present. Remember to include a link to a Slideshare presentation or video for example.
4 - Include calls to action "strong"
It must include at the end of your article calls to action that are strong and clear. Here are two calls to action that you should put at the end of your text:
Ask your readers to give you feedback and ask you specific questions then you can answer. Discussions on LinkedIn are very important to let you know and so that your article can become "viral" on the NET. That is to say, so that it is shared by thousands of readers subsequently. It is for this reason that you should encourage your readers to write to you.
Ask them to go to your site to take advantage of an offer. For this is that you can offer such training in three free videos in exchange for their email address and then offer them to purchase training or simply direct invitation to purchase your book such as offering reduced if make the purchase within 24 hours (using a squeeze page or sales page).
5- Then Share your article on LinkedIN, Facebook and Twitter
LinkedIn is the most interesting network to start because it is a professional network and is read by professionals, however, do not neglect the other social networks. So, share your articles with your contacts also on other networks (Facebook, Twitter, Tumblr, etc.). Share your items publicly and also privately by adding a note to people you know. Do not be afraid to share up to four times in a day. People are not all online at the same time and it may be that your message gets lost in the amount of messages that are published on Twitter, for example.
6. Repeat steps 1 through 5
To get results, you have to write regularly on your blog and it must be done at least once a week. Remember though that you will not reach millions of readers, just to make money. First, it is not all your customers. Only a few who become your customers who buy your products or services. The idea is to attract as many people to your site in order to increase access to potential customers. Think of a funnel. If 1000 people read you and only 1% of them are your customers, it is 10 per 1000 customers drives. Increasing the number of potential customers by multiplying the number of people who have just read. What happens with this calculation if there were a million readers? Do the math ...
RSS Feed