There are so many myths about the sale and the sellers. Here I wanted to talk about the three most common.
Myth on sale 1: We can persuade anyone to buy
Perhaps indeed can we convince a few people to buy on impulse, but today most buyers are savvy consumers. The most important is probably to try to understand if the potential buyer (prospect) you are targeting really a need for your service or product. Shoot for a niche market that you know. You will have more success.
Myth on sale 1: We can persuade anyone to buy
Perhaps indeed can we convince a few people to buy on impulse, but today most buyers are savvy consumers. The most important is probably to try to understand if the potential buyer (prospect) you are targeting really a need for your service or product. Shoot for a niche market that you know. You will have more success.
Myth on sales 2: You have to sell at any price and as soon as possible ...
Some sellers are desperate to sell, even selling at a loss or too lower their margins. Do not make this mistake. This is not the best way to retain customers. If you sell what you want at any price just to sell, you will not get away and you continually make losses because customers expect you to reduce your prices. It's not how you will achieve your sales goals and profitability. You may need more than change jobs quickly.
Following negotiations, if the customer is not willing to pay the minimum price you can accept: Go to another client! If you insist on selling to this customer or prospect you undertake doubtless recurring problems with a client who does not fit into your price range.
Myth 3 on sale: Price is the first purchase pattern
Although the price is usually one of the most important reasons and often the first, it is not always so. Other elements may take over the price, such as quality, appearance, color, material, brand etc.
The most important thing is not the price, but the value perceived by the customer. For the best price for your product, do tests and see between several awards one that sells best. You may be surprised to see a much higher price than you first thought sells better.
Every sales professional should be wary of the myths that surround it. Do not trust everything you are told. Check yourself on the ground and with serious references to avoid to incorporate into your practice myths about the sale that will make you more harm than good. Your reputation is important.
So remember:
• Everyone is not your client, are targeting a niche market and you will have more success.
• Not everyone will buy. So do not think you can persuade anyone to buy anything ...
• This is not a good idea to go into a downward spiral of prices to sell at any price
• The price is usually not the first purchase pattern.
Some sellers are desperate to sell, even selling at a loss or too lower their margins. Do not make this mistake. This is not the best way to retain customers. If you sell what you want at any price just to sell, you will not get away and you continually make losses because customers expect you to reduce your prices. It's not how you will achieve your sales goals and profitability. You may need more than change jobs quickly.
Following negotiations, if the customer is not willing to pay the minimum price you can accept: Go to another client! If you insist on selling to this customer or prospect you undertake doubtless recurring problems with a client who does not fit into your price range.
Myth 3 on sale: Price is the first purchase pattern
Although the price is usually one of the most important reasons and often the first, it is not always so. Other elements may take over the price, such as quality, appearance, color, material, brand etc.
The most important thing is not the price, but the value perceived by the customer. For the best price for your product, do tests and see between several awards one that sells best. You may be surprised to see a much higher price than you first thought sells better.
Every sales professional should be wary of the myths that surround it. Do not trust everything you are told. Check yourself on the ground and with serious references to avoid to incorporate into your practice myths about the sale that will make you more harm than good. Your reputation is important.
So remember:
• Everyone is not your client, are targeting a niche market and you will have more success.
• Not everyone will buy. So do not think you can persuade anyone to buy anything ...
• This is not a good idea to go into a downward spiral of prices to sell at any price
• The price is usually not the first purchase pattern.
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