I am sometimes asked how can we make a living on the Internet. I have already mentioned, the sale of products, membership and other means. Today I will talk about the "Copywriting"
Copywriting is the art of selling with words
The power of words is immense, especially when it is well known to use them. Copywriting is actually the well-targeted copywriting that follows a specific process.
The drafting of texts is done using a process that allows the design of relevant content that has the effect and purpose of selling a product, a service, an idea, in fact almost anything that can be sold. This content can be text, video, audio or any other form of media.
Copywriting is very powerful to sell and develop sales. You can read several books about it. I summarize here some essentials.
Copywriting is the art of selling with words
The power of words is immense, especially when it is well known to use them. Copywriting is actually the well-targeted copywriting that follows a specific process.
The drafting of texts is done using a process that allows the design of relevant content that has the effect and purpose of selling a product, a service, an idea, in fact almost anything that can be sold. This content can be text, video, audio or any other form of media.
Copywriting is very powerful to sell and develop sales. You can read several books about it. I summarize here some essentials.
How to write text that sells?
1- Use facts
To use copywriting as a sales tool, it must initially use facts, examples, stories, testimonials, etc. We must capture the audience with a story or words that challenge them.
2-Talk about the benefits and not profit
Talk about the benefits. "Why? "See the article on the presentation of Simon Sinek for this purpose.
Get the difference between features and benefits? Highlight the benefits that the product or service will bring the potential customer so that the characteristics do enumerate specific properties to the product or service.
3. Include all targets in your copywriting document
Do not be afraid to write a long sales letter. The key is to consider the various targets to whom you are speaking (even adapt and produce several documents). Remember that you must write as if you were speaking to a child of twelve. I even recommend you test your message by the actual reading to a child of 12 years. You will very quickly attached to the effectiveness of your message.
4. Anticipate objections and treat them immediately
In your letter or content, process all objections which your "potential buyer" would think and treat them. To succeed this "achievement", you must first find out about the kind of questions that your "potential buyers" arise. Use your network, newsgroups, search engines, the results of studies and all relevant resources you can find.
5. Practice, practice ...
The practice will help you achieve mastery. It is in forging that makes perfect, so start practicing you and test your texts on groups of people you know.
Copywriting, helps you to sell your products on the Internet, you may even one day sell your services copywritter or consultant in the field and you can also enjoy the commissions related to the affiliate by selling other people's products.
Mastering copywriting multiply your sales and grow your busniess talents. Also remember that with the Internet you can sell your products (E-Book, Video, Audio) worldwide. You can start in your spare time and thus earn additional income for your family.
1- Use facts
To use copywriting as a sales tool, it must initially use facts, examples, stories, testimonials, etc. We must capture the audience with a story or words that challenge them.
2-Talk about the benefits and not profit
Talk about the benefits. "Why? "See the article on the presentation of Simon Sinek for this purpose.
Get the difference between features and benefits? Highlight the benefits that the product or service will bring the potential customer so that the characteristics do enumerate specific properties to the product or service.
3. Include all targets in your copywriting document
Do not be afraid to write a long sales letter. The key is to consider the various targets to whom you are speaking (even adapt and produce several documents). Remember that you must write as if you were speaking to a child of twelve. I even recommend you test your message by the actual reading to a child of 12 years. You will very quickly attached to the effectiveness of your message.
4. Anticipate objections and treat them immediately
In your letter or content, process all objections which your "potential buyer" would think and treat them. To succeed this "achievement", you must first find out about the kind of questions that your "potential buyers" arise. Use your network, newsgroups, search engines, the results of studies and all relevant resources you can find.
5. Practice, practice ...
The practice will help you achieve mastery. It is in forging that makes perfect, so start practicing you and test your texts on groups of people you know.
Copywriting, helps you to sell your products on the Internet, you may even one day sell your services copywritter or consultant in the field and you can also enjoy the commissions related to the affiliate by selling other people's products.
Mastering copywriting multiply your sales and grow your busniess talents. Also remember that with the Internet you can sell your products (E-Book, Video, Audio) worldwide. You can start in your spare time and thus earn additional income for your family.
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