Tool 1: The flyers and leaflets.
They can be distributed in the streets or be left behind (in the company or with partners).
The format can be exotic or traditional, the important thing is to provide a simple and clear messages, with a call for immediate action and a very impacting visual.
Tool 2: The display advertising outside the store.
Whether buses, urban displays, taxis, elevators, escalators, building facades ...
The goal is to present the range of products and services in places of passage of its customers.
Tool 3: The sandwich man.
Whether by men (disguise or single panel) and even animals that can be dressed advertising clothing.
They can be distributed in the streets or be left behind (in the company or with partners).
The format can be exotic or traditional, the important thing is to provide a simple and clear messages, with a call for immediate action and a very impacting visual.
Tool 2: The display advertising outside the store.
Whether buses, urban displays, taxis, elevators, escalators, building facades ...
The goal is to present the range of products and services in places of passage of its customers.
Tool 3: The sandwich man.
Whether by men (disguise or single panel) and even animals that can be dressed advertising clothing.
Tool 4: Showcase and billboards in the store.
They are traditionally major elements to attract customers in a trade.
The window must be changed regularly (avoid posters bleached by the sun which give a bad image of your company).
You can follow the example of those bakeries and pharmacies.
Tool 5: Vehicles such as personal car, scooters, delivery trucks ...
These are communication media that are close to your customers, and can be parked in areas of high traffic to generate awareness.
Tool 6: The answering and message waiting.
Yet they are often overlooked tools that can generate additional winds in a telephone queue.
Busniess documents (letterhead, invoices, quotes ...) can also support commercial messages (promotions ...).
Tool 7: Employee uniform.
This is one of the key elements to create a differentiation in the minds of its prospects. So we do not only buy a product or service, but an ambience and image.
The uniform can be "classic" as in Fast Food, or give a "high end" image as in Paul bakeries.
Tool 8: The networking evenings and the work of its network (via email, regular calls ...).
This is often a selling tool overlooked by the new contractor, gold is one of the best ways to generate recurring busniess via word of mouth and recommendations.
However it requires a lot of time working and it bears fruit until several months after the first steps ...
Tool 9: Sponsorship
Whether by employees or customers, is an excellent tool to generate sales at a lower cost.
Indeed it is your customers that turn into sales for you, highlighting their credibility as they use the solution and impartiality because they often earn a token gift.
It is also a tool that you only pay the performance, that is to say when a sale is made.
Tool 10: The loyalty cards
They are used to bring back customers 'zapper' more regularly in store or to avoid he left the competition, allowing the end to generate more sales.
Tool 11: The sign and billboards in stores.
They are used to generate additional sales, hardware upgrades, impulse purchases ... by publicizing its prospects and clients the extent of its range.
External signs shall immediately inform the supply store and how it is different from others to encourage the customer to return the store signs (whether flat screen TV or classical ... PLV) to finalize the sale.
Tool 12: Promotional items
There are several objectives or remain in the client's memory after a visit, lounge ... or thank a customer for a large order, or even be submitted by a distributor to its prospects.
The Tshirt is one of the extensions promotional items because it allows its clients to transform sandwich men.
Tool 13: The exhibitions for Busniesses and Individuals
It is intended to come into contact with hot leads.
In 1 or 2 days to meet in one place people interested in your products, they do a quick presentation and try to sell your product (or get contact information for a later appointment).
Tool 14: The visibility exchanges
Whether in print advertising, newsletters, products in boxes on the POS, on packaging ... aims to publicize a complementary product.
As an inexpensive marketing tool it benefits both parties, which can even make gifts in kind.
Tool 15: Visiting cards
These are essential tools for all busniesses to let them coordinate their busniess prospects. This card can be registered or generic (mini flyer) if a customer is not followed by a commercial.
Tool 16: The sample and the trial offer
It is one of the keys to convince reluctant prospects.
This can be to taste their products, or allow 30-day trial of the solution.
Tool 17: The mailing
This is the traditional tool of direct marketing, it can send a tangible medium and high value added to 100% of its customers (everyone in an address). The disadvantage is its cost (about 1.5 to 2 dollars) and shipping times.
Tool 18: SMSing, MMSing.
The mobile phone is used as transmission tool.
As a media with read rates are still very high (nearly 80%).
It is a medium for the immediacy and the call to action.
Its cost is relatively high (between 0.08 and 0.15 cents / message).
Note: the faxing is still relevant in certain sectors. It is excellent to launch a special promotion. It is against unattractive when there is a complex message to relay.
Tool 19: Mobile Applications
Mobile native applications are used either to find a new sales channel (eg an App to order ...), or to communicate with customers or simplify the act of purchase.
Tool 20: Press relations
Both sought notoriety in the media, whether through the distribution of press releases, Press Kits, or Press Conference (for the attention of bloggers and journalists).
However it must be remembered that the media that turns interesting information and value-added, they are not there to make your free advertising.
Tool 21: Radio,
Whether local or national, is a medium that aims to generate a strong reputation in a short time, and allows you to make short and promos.
Tool 22: The TV ads,
It can be done on national, local channels, or TNT / Cable allows to reach thousands of people with a message highly rewarding with a very strong imaging.
The concepts of current TV Low Cost allow large SMEs using this previously unreachable media.
Tool 23: The Movie
This is a marketing tool that affects young and old, with a high degree of attention of the target.
Still, the cost of producing a commercial are still very high compared to the number of affected contact.
Tool 24: Advertising in unusual places
As public benches, toilet bars, gates at concerts, parks and public places ... are interesting to use for large events or to receive an urban population that is a little jaded by traditional advertising (provided by have the rights to make this promotion).
Tool 25: Create an association or group of professional interest
Ths allows players to group with a die (or its competitors) to both disseminate good practice (barometer, award prizes, ranking ...), but also to share costs and organize a strong image generators events (eg trade associations, night markets ...).
Tool 26: Sponsorship
It allows to associate its busniess in a sport (or team) to get the visibility of it. This can also be used to instill sportsmanship in the company.
Tool 27: Datasheet
It's is one of the bases of the sale, as it allows to fill its customers and distributors on the functionalities of the product.
This paper or electronic form must detail the characteristics of the products, answer all the questions before selling leads and indicate where to order
Tool 28: Demonstrations,
Whether live via demonstrators in stores or via video demonstrations on a website or CD-ROM or a DVD with a film.
The goal is to visually show the benefits of the product, to convince the prospect to buy. The demonstration can also be a TV + video store.
Tool 29: a competition
This is a great way to generate significant traffic but not necessarily very targeted. It is essential to make a relay off and on line because the lots themselves are not enough to generate interest.
We must therefore devote a significant portion of its budget to its communication (basic purchase advertising broadcast chain ...).
They are traditionally major elements to attract customers in a trade.
The window must be changed regularly (avoid posters bleached by the sun which give a bad image of your company).
You can follow the example of those bakeries and pharmacies.
Tool 5: Vehicles such as personal car, scooters, delivery trucks ...
These are communication media that are close to your customers, and can be parked in areas of high traffic to generate awareness.
Tool 6: The answering and message waiting.
Yet they are often overlooked tools that can generate additional winds in a telephone queue.
Busniess documents (letterhead, invoices, quotes ...) can also support commercial messages (promotions ...).
Tool 7: Employee uniform.
This is one of the key elements to create a differentiation in the minds of its prospects. So we do not only buy a product or service, but an ambience and image.
The uniform can be "classic" as in Fast Food, or give a "high end" image as in Paul bakeries.
Tool 8: The networking evenings and the work of its network (via email, regular calls ...).
This is often a selling tool overlooked by the new contractor, gold is one of the best ways to generate recurring busniess via word of mouth and recommendations.
However it requires a lot of time working and it bears fruit until several months after the first steps ...
Tool 9: Sponsorship
Whether by employees or customers, is an excellent tool to generate sales at a lower cost.
Indeed it is your customers that turn into sales for you, highlighting their credibility as they use the solution and impartiality because they often earn a token gift.
It is also a tool that you only pay the performance, that is to say when a sale is made.
Tool 10: The loyalty cards
They are used to bring back customers 'zapper' more regularly in store or to avoid he left the competition, allowing the end to generate more sales.
Tool 11: The sign and billboards in stores.
They are used to generate additional sales, hardware upgrades, impulse purchases ... by publicizing its prospects and clients the extent of its range.
External signs shall immediately inform the supply store and how it is different from others to encourage the customer to return the store signs (whether flat screen TV or classical ... PLV) to finalize the sale.
Tool 12: Promotional items
There are several objectives or remain in the client's memory after a visit, lounge ... or thank a customer for a large order, or even be submitted by a distributor to its prospects.
The Tshirt is one of the extensions promotional items because it allows its clients to transform sandwich men.
Tool 13: The exhibitions for Busniesses and Individuals
It is intended to come into contact with hot leads.
In 1 or 2 days to meet in one place people interested in your products, they do a quick presentation and try to sell your product (or get contact information for a later appointment).
Tool 14: The visibility exchanges
Whether in print advertising, newsletters, products in boxes on the POS, on packaging ... aims to publicize a complementary product.
As an inexpensive marketing tool it benefits both parties, which can even make gifts in kind.
Tool 15: Visiting cards
These are essential tools for all busniesses to let them coordinate their busniess prospects. This card can be registered or generic (mini flyer) if a customer is not followed by a commercial.
Tool 16: The sample and the trial offer
It is one of the keys to convince reluctant prospects.
This can be to taste their products, or allow 30-day trial of the solution.
Tool 17: The mailing
This is the traditional tool of direct marketing, it can send a tangible medium and high value added to 100% of its customers (everyone in an address). The disadvantage is its cost (about 1.5 to 2 dollars) and shipping times.
Tool 18: SMSing, MMSing.
The mobile phone is used as transmission tool.
As a media with read rates are still very high (nearly 80%).
It is a medium for the immediacy and the call to action.
Its cost is relatively high (between 0.08 and 0.15 cents / message).
Note: the faxing is still relevant in certain sectors. It is excellent to launch a special promotion. It is against unattractive when there is a complex message to relay.
Tool 19: Mobile Applications
Mobile native applications are used either to find a new sales channel (eg an App to order ...), or to communicate with customers or simplify the act of purchase.
Tool 20: Press relations
Both sought notoriety in the media, whether through the distribution of press releases, Press Kits, or Press Conference (for the attention of bloggers and journalists).
However it must be remembered that the media that turns interesting information and value-added, they are not there to make your free advertising.
Tool 21: Radio,
Whether local or national, is a medium that aims to generate a strong reputation in a short time, and allows you to make short and promos.
Tool 22: The TV ads,
It can be done on national, local channels, or TNT / Cable allows to reach thousands of people with a message highly rewarding with a very strong imaging.
The concepts of current TV Low Cost allow large SMEs using this previously unreachable media.
Tool 23: The Movie
This is a marketing tool that affects young and old, with a high degree of attention of the target.
Still, the cost of producing a commercial are still very high compared to the number of affected contact.
Tool 24: Advertising in unusual places
As public benches, toilet bars, gates at concerts, parks and public places ... are interesting to use for large events or to receive an urban population that is a little jaded by traditional advertising (provided by have the rights to make this promotion).
Tool 25: Create an association or group of professional interest
Ths allows players to group with a die (or its competitors) to both disseminate good practice (barometer, award prizes, ranking ...), but also to share costs and organize a strong image generators events (eg trade associations, night markets ...).
Tool 26: Sponsorship
It allows to associate its busniess in a sport (or team) to get the visibility of it. This can also be used to instill sportsmanship in the company.
Tool 27: Datasheet
It's is one of the bases of the sale, as it allows to fill its customers and distributors on the functionalities of the product.
This paper or electronic form must detail the characteristics of the products, answer all the questions before selling leads and indicate where to order
Tool 28: Demonstrations,
Whether live via demonstrators in stores or via video demonstrations on a website or CD-ROM or a DVD with a film.
The goal is to visually show the benefits of the product, to convince the prospect to buy. The demonstration can also be a TV + video store.
Tool 29: a competition
This is a great way to generate significant traffic but not necessarily very targeted. It is essential to make a relay off and on line because the lots themselves are not enough to generate interest.
We must therefore devote a significant portion of its budget to its communication (basic purchase advertising broadcast chain ...).
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